Even though we all know how important Facebook is to any social media marketing strategy, it can be hard sometimes not to throw up your hands and admit defeat upon hearing that organic reach is declining…again. If you haven’t already noticed it for yourself, perhaps you read about it on sites like Valleywag, which recently reported that a source implied marketers should be prepared see their organic page reach decrease to 1 or 2 percent in the coming months. In fact, Valleywag went so far as to say “companies on Facebook will have to pay or be pointless.” While the road to better reach will certainly become more difficult for marketers now, this last statement seems a bit hyperbolic.
Facebook recently announced that it was discontinuing the Facebook.com email address it introduced back in 2010, causing many people to ask, “I had a Facebook.com email address?” Yes, in fact, you did. Many of you still do, as the change is rolling out throughout the month of March. With this email service, if someone wanted to email your Facebook address (which apparently, nobody did), they could simply put the username from your profile URL before @Facebook.com. Their message would then show up among your other Facebook messages, as if they’d clicked “send message” within the Facebook interface. While the rationale behind creating this system had its heart in the right place, it just didn’t catch on the way the social network had hoped. According to The Verge, Facebook said, “It seems wrong that an email message from your best friend gets sandwiched between a bill and a bank statement,” in their announcement post. Apparently, that just didn’t resonate with users and the service went underused. So what will happen to those email addresses once the change rolls out? Well, they’ll still work, actually. But instead of sending messages to your Facebook messages inbox where you might possibly see them, they will soon start being forwarded to the email address you used to sign up for Facebook many moons ago. If you’re like me, this aging email address became a lightning rod for spam long ago, and you have since abandoned it greener pastures (aka, Gmail). In which case, your one hipster friend who decided to adopt the @Facebook.com email system might be sending important emails that you will never see. There are two ways to avoid this: You can go into your General Settings and add/update your primary email with Facebook so that your messages forward to an account where you will see them. Another option is to discontinue forwarding of these messages by turning off the option through an interface that will be showing up in your General Settings soon. One more thing to note here is that for those who were using the Facebook.com emails, message threads that included these messages will become read-only. You will still be able to see them, but you will have to start a new conversation to keep responding. How will this change affect you? Will you not even notice, as this delightfully wry article from TechCrunch suggests? Let us know!
They say the only things that are certain in life are death and taxes. We’d like to propose an addition to that list: Facebook updates. Last week, Facebook began rolling out changes to the News Feed , quickly followed by yesterday’s announcement of changes to the look of business Pages. To save you the time of scouring the web for details on these updates, we’ll summarize the key takeaways below and how they affect you: 1. Photos are getting bigger. When Facebook experimented last year with a redesigned timeline and then a redesign of mobile page layout, they found that people responded well to the larger photo treatment. So with this new version of the News Feed, photos are getting even bigger, stretching the whole width of the post area. – How does this affect you? As photos get bigger billing in the News Feed, other types of posts will fade to the background. So if you have not already implemented a more visual posting strategy, this would be the time to start. If you’re looking to up your image and graphics game, check out the recent release of Post Designer. 2. Page details are front-and-center We’re delighted to see that this update brings business details to the front of the Page experience, so your visitors no longer have to look through your “About” section to find things like your name, products, and contact details. This information will now be positioned on the left column or your Timeline, and your posts will be confined to the right hand side. – How does this affect you? Update your details! There’s an unspoken expectation that a business’ Facebook page is more up-to-date than a website might be. So meet that expectation by making sure that all your latest info and contact details are correct. 3. Pages To Watch is released to all admins This feature is something that we almost can’t believe exists, but we’re glad that it does. Found in your insights tab, Pages To Watch allows you to essentially spy on other business Pages that you are curious about – most likely your competitors. In the “Overview” section, you can take a peek are the page’s total likes, new likes, number of posts this week, and their engagement this week. Under the “Posts” section, you can look at the Page’s most engaging posts from the past week. – How does this affect you?We’d suggest using this feature to imitate the posting habits of your most successful competitors. Inversely, you can also make sure to avoid the pitfalls of competitors you don’t think are doing a great job. Do a little research into Pages that perform well in your space, add them to the list, and keep an eye on the number and types of Posts they share, and the kind of engagement numbers they see. Then, tweak your own strategy to maximize results. What are you most excited or unsettled about with regard to Facebook’s recent changes? Let us know in the comments below.
We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.
This week, Facebook announced a new capability that will allow brands to potentially show up in the News Feeds of users who do not follow them, provided they are talking about something or someone that user does follow. In the words of Product Manager Andrew Song;
If you have been keeping up with all the recent changes and enhancements to Facebook and have found yourself wondering what the social network will come up with next, today you got your answer: apps.
Today the company officially announced Paper, the first app to come out of Facebook Creative Labs. According to the announcement, Paper is “a new app that helps you explore and share stories from friends and the world around you” by enlisting the expertise of human editors that handpick stories and an algorithm that surfaces them. It seems that adding the human component has the effect of adding more stories from less obvious sources, which prevents this from becoming just another aggregator for major news outlets. The stories are all organized into different categories or themes, the first of which is the user’s Facebook news feed.
Last week, Facebook announced that it’s going to be rolling out a new feature that will make it easier to procrastinate at work find popular conversations on the social network. This feature, called Trending, has already started rolling out to users in “select countries” on the web version of Facebook. Availability on mobile and in other countries is coming soon.
So, what is this Trending thing about?
Trending is a new section in the top right corner of your Facebook home screen that displays several topics that have seen a sharp rise in popularity recently. It changes every few hours, adding new topics and going through a rotation of the topics available when you click “see more”. When you click on a topic that interests you, you’ll be taken to a feed of all the activity on Facebook surrounding that topic – posts by your friends, pages, and by other users that are relevant to the topic. This is helpful because it helps you get a pretty well-rounded view on the topic from a wide variety of sources.
The ever-changing landscape that is the Facebook news feed seems to have shifted yet again, folks. And this time it’s going to affect your business page’s organic reach. Usually quick to deploy the ambiguity shield, Facebook is actually being pretty transparent about this change this time.
AdAge reports Facebook telling business users:
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
The goal of such ads is to build “awareness campaigns that are meant to reach a large number of people to increase interest in a brand, product, or content, in a short amount of time. Page post video ads can then come into play to sustain the message of this initial campaign over longer time periods, in more targeted ways.”
For copywriters and spelling nerds the world over, last Thursday was a magical day. Facebook announced that all users now have the ability to edit not only comments, but also the actual content of a post or status update. Glory be.
As someone who lives and breathes copywriting all day long, I have a really hard time ‘turning it off’ even when simply posting a status update on Facebook. I have been known to spend several minutes mulling over the perfect way to phrase something in my head before I even open Facebook on my phone or computer. Does that make me a nerd? Probably, yes. But nonetheless, I’m so excited to never again face the choice between letting a spelling or grammar mistake stand in order to preserve likes and comments, or deleting the post and starting over to correct it.