Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.
If you’re going to pay for advertising on any one social media platform, Facebook is probably your best bet. Facebook has access to exponentially more data than the other major networks and, as a result, is able to deliver much better customization and targeting for advertising partners. However, with so many different tools comes an increased risk of failure.
Are You Making These 5 Mistakes?
When you first start using Facebook advertising, it’s not uncommon to become overwhelmed with the sheer volume of features and settings available to you. There are campaigns, ad sets, individual ads, audiences, objectives, budgets, tracking tools, and much more. Juggling all of these different components – and leveraging the right ones – can seem nearly impossible at times. And while you can’t expect to be perfect, you should try to avoid the following debilitating mistakes.
If you have a Facebook page for your small business, you’ve likely felt limited by the Page’s format. When a customer visits your page, you may have many things you want them to be able to see, but if they have to scroll through a never-ending page of posts, they’ll likely leave before finding what they need to know.
With tabs, Facebook page owners can add links close to the top of their News Feeds to direct customers to useful information about their products or services. As demonstrated on Facebook’s own Facebook page, these tabs give a page navigability similar to what customers would find on a business’s webpage, with names such as “About,” “Photos,” and “Videos.” Since these tabs are customizable, it’s important that businesses know how to get the most of the feature. Here are a few ways you can use Facebook Tabs to improve your social media efforts.
If you are unfamiliar with the phrase “eating your own dog food,” Investopedia defines the phrase as…
A colloquialism that describes a company using its own products or services for its internal operations.”
The benefits of dogfooding are easy to identify:
- When you challenge yourself and your employees to use your products, you can learn valuable lessons about the needs and experiences of your users
- Your team can quickly find bugs and idiosyncrasies in your product to remedy the issues quickly
- It demonstrates to your customers that you believe in your own products and their functionality
While the origin of the phrase ‘eating your own dog food’ is said to have been linked to Microsoft in the 1980s, many technology companies have adapted this corporate culture to further push their innovations.
There is no better example of this than from the founder of Facebook, Mark Zuckerberg.
Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.
Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have.
On Tuesday, Facebook received approval for a patent they have been trying to secure since 2012! Usually this would be marked as a joyous occasion, but since the news leaked out about the contents of this patent…there has been a bit of an uproar.
But before you form your own opinion or start defriending everyone, know these four things about Facebook’s new patent:
1. The patent will help filter inappropriate or spam emails and any disrespectful content from being approved to your timeline. In the digital age where everything becomes a meme, and Internet trolls roam the net, this is a welcomed improvement to Facebook. I would be curious if the filtering would also apply to Facebook Business Pages to help marketers and customer support staffs weed out spam posts and be able to focus their attention on concerned customers.
By now we are accustomed to updates and changes from our favorite social media platform to loathe and love: Facebook.
Just this month we learned about yet another News Feed update, which led us to research ALL the changes the social media giant has gone through in 2015. Turns out that many of the statistics we learned are part of larger trends that can mean a lot to you and your business.
To digest all this information, we put together a comprehensive infographic that you can save, share, and use to strategize your social media plan for the rest of the year.
Most of us know that consistent photo updates of your new puppy or baby can annoy your friends on Facebook, but have you ever thought of habits your brand may have adopted that can drive visitors away from your Facebook Page?
We collected ten big dos and don’ts your brand should consider before posting on Facebook.
For more details about each do and don’t, scroll down to the explanations after the chart!
- Be genuine
As is true for any type of marketing material, on Facebook you must always stay true to your brand. Even if you aren’t sharing promotional material, articles and questions you ask your audience should reflect your industry, your brand, and your mission. This way, no matter where potential customers find your brand they will get an accurate portrayal of who you are and what you aim to do.
- Post frequently
As organic reach decreases, you may have the urge to post every hour of the day. But sources say that around five times per day is optimal for sharing on Facebook. This frequency gives you a chance to actually be seen on the Feed, and doesn’t risk annoying your loyal fans.
- Respond back to timeline posts and comments
Though we are advocates for scheduling your posts ahead of time, that doesn’t mean you should set it and forget it. Social media is about engaging with your audience, and if you aren’t responding to questions or comments from your fans you are risking losing valuable interactions with potential brand ambassadors.
- A/B test different types of posts
One size doesn’t fit all when it comes to Facebook posts. Some fans prefer Facebook videos, while others prefer relevant articles. Therefore, it is in a business’ best interest to A/B test several different types of posts to see which resonate best with their audience.
- Experiment with Facebook advertising
We mentioned organic post reach is decreasing since Facebook put an emphasis on their social advertising model. While Facebook ads seem daunting at first, we encourage you to try our Pagemodo Ads tool which simplifies the process for quicker execution and impressive results in reaching more of your audience.
- Always be selling
Facebook made an update to deprioritize promotional posts from Pages. This means if you are only talking about yourself on Facebook, your fans are less likely to see it. Try mixing in some of those genuine posts we talked about in the ‘Dos’ to gain some trust with the News Feed before you try to send out more promotional posts. Plus, you can always use Facebook ads for those messages!
- Spam your audience
To do well on Facebook, you have to make nice with Facebook. In which case, posting click-bait posts or sharing too many shady contests will push your brand updates far down the News Feed. Yes, we want our audience to click-through our posts and engage, but we don’t want to trick them into doing so.
- Ignore negative comments
As much as you aim to please on social media, you can’t please everyone. You must come to terms with the fact that there may be some naysayers who come to comment on your Page – and respond to them! Ignoring their comments will only add fuel to the fire and show other visitors that you can’t take the heat.
- Create a profile instead of a page for your business
Unfortunately we see many brands make this simple mistake when setting up their social media presence. It is fairly simple to create a Facebook Page for business, and is extremely helpful when it comes time for users to search for you on the platform.
- Post to the wrong Facebook account
Between personal accounts, professional accounts, and any account in between, it is relatively easy to make the social media Freudian slip of posting content meant for one account to another. This is especially true when making updates on mobile. Luckily, with a tool like the Pagemodo social media manager app, you have a clear idea from which account you are posting to lower the chances of this occurring.
Can you think of other dos and don’ts?
Share them with us in the comments!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.
You may recall a study that came out back in January 2014 from the digital agency iStrategy Labs that unleashed a torrent of articles claiming that Facebook was so over. The alarm was raised because the study showed that teen use of Facebook fell by over 25% in the last 3 years.
But there was also some good news that came out of that study – like the fact that over the same period, usage among the 55+ age group had grown by 80%. While a decline in any population is never good, it’s important for businesses to keep in mind that many in the 55+ crowd have something that most teens do not: disposable income.
In May, 2013, the good people over at Social Media Examiner released a comprehensive survey of 3000 marketers in the industry. One of the undertakings of this Social Media Industry Marketing Report was to find out what questions these marketers had in common about social media. A whopping 90% said that their most important question was “What social tactics are most effective?”
And they’re not alone. We hear this question all the time. With so many social platforms available today, all of which have different best practices, it can be mind-boggling to try to keep it all straight. Especially for small business owners who are trying to be both owner and marketer at once. With that in mind, we created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most popular social networks. Whether you read it once, bookmark it in your browser, or print it out and post it in your office, we hope it helps make your social marketing a little more manageable!