Smartly Promote Social

Social media is a tool that has been just about talked to death. Everyone is using it, everyone knows it is a great venue for content sharing, and everyone is probably sick of hearing about it. Yet, surprisingly few  people are properly utilizing it.

Instead of making the most of the opportunity to reach new audiences, content creators are using it as a dumping ground. They post links, badly thought-out visuals, and spam their followers with pleas to check out their latest video.

It’s time to take things to the next level. read more

If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure. read more

How often do you find yourself staring at the screen, not sure what to post next to your followers on Facebook, Twitter, and LinkedIn? If you’re serious about social media marketing, it could be up to five times a day. For small business owners, it’s simply not feasible to stop what you’re doing that often to share something on social media. And even if you could, it takes time to search your favorite news outlets for relevant, high-quality content to share.

We created the Pagemodo mobile app so small business marketers could easily share and schedule content in a way that it fit into their busy days. Now that we have the “how” figured out, we decided it was time to help with the “what” to post. read more

Organic reach on Facebook has been a bit of a wild ride for social media marketers in the last couple of years. What works is always changing, and if you’re not paying attention, it’s easy to fall behind on all the updates. If you’re trying to reach new audiences and grow your customer base on the social network, Facebook ads are the best way to improve your overall reach. But if you don’t have the budget for paid promotions, recent research suggests that the best way to improve organic reach on Facebook is by sharing videos. read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

Most of us know that consistent photo updates of your new puppy or baby can annoy your friends on Facebook, but have you ever thought of habits your brand may have adopted that can drive visitors away from your Facebook Page?

We collected ten big dos and don’ts your brand should consider before posting on Facebook.
For more details about each do and don’t, scroll down to the explanations after the chart!

Do

  • Be genuine
    As is true for any type of marketing material, on Facebook you must always stay true to your brand. Even if you aren’t sharing promotional material, articles and questions you ask your audience should reflect your industry, your brand, and your mission. This way, no matter where potential customers find your brand they will get an accurate portrayal of who you are and what you aim to do.
  • Post frequently
    As organic reach decreases, you may have the urge to post every hour of the day. But sources say that around five times per day is optimal for sharing on Facebook. This frequency gives you a chance to actually be seen on the Feed, and doesn’t risk annoying your loyal fans.
  • Respond back to timeline posts and comments
    Though we are advocates for scheduling your posts ahead of time, that doesn’t mean you should set it and forget it. Social media is about engaging with your audience, and if you aren’t responding to questions or comments from your fans you are risking losing valuable interactions with potential brand ambassadors.
  • A/B test different types of posts
    One size doesn’t fit all when it comes to Facebook posts. Some fans prefer Facebook videos, while others prefer relevant articles. Therefore, it is in a business’ best interest to A/B test several different types of posts to see which resonate best with their audience.
  • Experiment with Facebook advertising
    We mentioned organic post reach is decreasing since Facebook put an emphasis on their social advertising model. While Facebook ads seem daunting at first, we encourage you to try our Pagemodo Ads tool which simplifies the process for quicker execution and impressive results in reaching more of your audience.

Don’t

  • Always be selling
    Facebook made an update to deprioritize promotional posts from Pages. This means if you are only talking about yourself on Facebook, your fans are less likely to see it. Try mixing in some of those genuine posts we talked about in the ‘Dos’ to gain some trust with the News Feed before you try to send out more promotional posts. Plus, you can always use Facebook ads for those messages!
  • Spam your audience
    To do well on Facebook, you have to make nice with Facebook. In which case, posting click-bait posts or sharing too many shady contests will push your brand updates far down the News Feed. Yes, we want our audience to click-through our posts and engage, but we don’t want to trick them into doing so.
  • Ignore negative comments
    As much as you aim to please on social media, you can’t please everyone. You must come to terms with the fact that there may be some naysayers who come to comment on your Page – and respond to them! Ignoring their comments will only add fuel to the fire and show other visitors that you can’t take the heat.
  • Create a profile instead of a page for your business
    Unfortunately we see many brands make this simple mistake when setting up their social media presence. It is fairly simple to create a Facebook Page for business, and is extremely helpful when it comes time for users to search for you on the platform.
  • Post to the wrong Facebook account
    Between personal accounts, professional accounts, and any account in between, it is relatively easy to make the social media Freudian slip of posting content meant for one account to another. This is especially true when making updates on mobile. Luckily, with a tool like the Pagemodo social media manager app, you have a clear idea from which account you are posting to lower the chances of this occurring.

Can you think of other dos and don’ts?
Share them with us in the comments!

About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter. read more

Happy Social Media Day everybody! ICYMI, June 30th is the global annual celebration of all things social known as Social Media Day. The day was declared back in 2010 by Mashable, and is celebrated in hundreds of locales around the world. The official purpose is to “celebrate the way social media has changed our world – big and small.”

So, what should you do on this hallowed day of social celebration? Here are 5 ideas:

1. Join the conversation about social, on social
There will be LOTS of activity today around the official #SMDay hashtag, so make sure you follow it throughout the day and add your own insights and tips. It’s a great way to find new experts to follow, and make great connections in the social media and marketing world. read more

It’s no secret that digital advertising is the next big thing in marketing. But the extent to which this new(ish) frontier will expand over the next few years is really quite staggering. Cloud computing powerhouse Salesforce recently released a study about digital ad trends that highlights the trajectory of digital ads between 2013 and 2017, and they’ve gathered the findings into a very illuminating Slideshare presentation. You can devour the full presentation at the bottom of this post, but first you should snack on some of the highlights we’ve collected below: read more

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