If you have a Facebook page for your small business, you’ve likely felt limited by the Page’s format. When a customer visits your page, you may have many things you want them to be able to see, but if they have to scroll through a never-ending page of posts, they’ll likely leave before finding what they need to know.
With tabs, Facebook page owners can add links close to the top of their News Feeds to direct customers to useful information about their products or services. As demonstrated on Facebook’s own Facebook page, these tabs give a page navigability similar to what customers would find on a business’s webpage, with names such as “About,” “Photos,” and “Videos.” Since these tabs are customizable, it’s important that businesses know how to get the most of the feature. Here are a few ways you can use Facebook Tabs to improve your social media efforts.