Hey, you got another like on Facebook! You must be doing something right. Now, are you concentrating as much on keeping your faithful followers happy as you are on getting new ones?
As important as it is to bring in new leads to your Facebook Page, it’s just as important (if not more) to put some energy into building a stronger relationship with the people who have clicked that ‘like’ button already. If you succeed in turning that ‘like’ into love, your followers will become more loyal to your brand themselves, and more likely to become an evangelist for you among their network of friends.