Facebook People Likes

Have you seen this message when logging into your Facebook Business Page?

This is due to Facebook deleting fraudulent and inactive accounts in an effort to provide more value to their business users. And while we appreciate Facebook’s effort, it turns out business accounts lost an average of 4-5% of their fans in one day!

Let’s face it – increasing your organic reach is a tough thing to do these days, and having more fans means you are likely to reach a larger audience with your message. So how can you get back the fans you lost in this update?

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Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sales for your business.

If you’ve mastered the art of getting your audience to engage with your brand on social media, you’re already headed in the right direction. When someone enters a photo contest, posts a video of themselves using your product, answers a poll, comments on their experience with your brand, etc., they are creating content for you. The next step is figuring out what you’re going to do about it.

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2013

To be honest, we’re a little sad to say goodbye to 2013. It was truly one of our most exciting years yet here at Pagemodo. The feedback we gleaned from customers and industry experts helped us create some exciting tools that can really have an impact for our users and their businesses.  Today we’re going to review those new tools as part of our series looking back at what happened in the social media space in 2013.

In March, we were delighted to finally release Pagemodo Posts, which really introduced a new role for Pagemodo in our users’ marketing efforts. With custom tabs and cover photos, we were primarily helping users improve the look, feel and functionality of their Facebook business pages. With Posts, however, we wanted to improve the way that brands communicate with their followers. Posts makes it easier for marketers to find, share, and schedule high-quality content from across the web, improving the experience of content sharing for the marketing and the Facebook audience.

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No matter what your goals for your small business Facebook Page, running a contest is a great way to achieve them. Whether you want to grow your fan base, engage with customers, build an email list, or just have fun, contests are a quick and easy way to get there.

Check out the infographic below for details on the big benefits of contests. When you’re ready to create your own, check out Pagemodo’s newest social media tool, Pagemodo Contests.

(Click image to enlarge)

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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Today we’re excited to announce the launch of Pagemodo’s newest social media marketing tool: Contests! Available now, this new option joins Pagemodo’s other custom Facebook tabs to add even more fuel to a small business owners’ social media fire.

As we’ve talked about before here on the blog, there are lots of benefits of running a Facebook Contest. They are a great way to gain real exposure for your page and business, increase your likes, encourage engagement, learn about your followers, and grow your email database.

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For today’s post on marketing your Facebook Contest or Sweepstakes, we’re getting some expert advice from Pagemodo’s General Manager, Alfredo Ramos. So take notes!
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So you’ve decided to run a promotion on your Facebook Page.  You’ve read through Facebook’s contest rules and guidelines, and you are avoiding commonly made mistakes when launching a successful promotion. The next (and arguably most important) step in launching your promotion is effective marketing.

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rules

In Tuesday’s post, Small Business Facebook Contests: 7 Common Mistakes to Avoid, Irina (Pagemodo’s marketing manager) talked about the importance of adhering to Facebook’s many rules for running promotions through the social network. Not only can your contest get shut down if you don’t, your company’s page might be taken down as well [shudder].

But what are Facebook’s requirements when it comes to promotions, contests, and giveaways? Glad you asked. Below we’ll go through a summary of the dos and don’ts in terms that are a little easier to understand than what’s available on Facebook’s webpage.

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Facebook offers huge growth potential for small businesses that properly execute contests. According to AllFacebook.com, 30% of Facebook users have participated in a contest or a promotion via Facebook.  The latest 2013 Q1 Facebook Financials are showing the social network has a total of 1.11 billion users, 665 million of whom are active on daily basis.

Successful Facebook promotions can help small businesses reach a variety of goals.  Among them: increasing page likes, improving brand awareness, building community, and growing their customer base. However, failure to properly plan and execute a Facebook Contest can greatly hinder your brand.

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Engagement is the name of the game on Facebook. Every marketer is constantly on the lookout for ways to get their page’s followers talking, sharing, and engaging with their content. Today we’re going to take a look at why many brands are choosing contests as a tool to drive their marketing, and why you should consider joining them! Contests are a great way to:

Get exposure for your page. People – especially those on social media – love to be the first person to know about something, and to tell others about it. So give them some fodder for their social sharing habit! If your contest has a great prize, your followers are sure to share it with their social networks to maintain their reputation as a great source for information among their friends. Once their friends come to your Facebook page, they will probably give you a ‘like’. And even if they don’t their awareness of your brand has already been increased.

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Are your social media pages running a little low on engaging content? Lucky for you, there’s a holiday coming up! Holidays are a great way to kick-start a lackluster social media space and re-engage your followers.

With October 31st coming up next week, we thought you might enjoy a list of Halloween Social Media promotions. Try one (or all!) of them out, and let us know how you did!

1. Host a Halloween costume contest on Facebook, and use the winner’s photo as your cover photo for a day. It will drive engagement on your page, get users to share their photos with you, and show newcomers that you value your followers’ participation. You can use a contest app, or simply put up a photo album for others to add to and judge the images yourself.

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