We recently wrote that Facebook Ads are an indispensable way to market your company – and if buying patterns are any indication, the industry agrees. And they’re showing it by buying its ads in droves.
Starting September 10th, Facebook will be making changes to its ad units that improve and simplify them. Why is Facebook messing with something that is clearly working already?
Facebook wants to maximize the return that its ads generate for users. In Facebook’s words: “Simplification is the effort to provide advertisers with a consistent and intuitive experience that leads to effective advertising results.”