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There always seems to be a small wave of hysteria that ripples through our News Feeds each time Facebook makes any sort of change. The most recent of which focuses on something that we all hold dear: our privacy.

And despite our affinity for clicking “I agree to the Terms & Conditions” so haphazardly, we really do care about who sees our personal information.

That is why I am here to tell you – Facebook’s privacy policy that is to go into effect on January 1, 2015 is actually going to help you more than harm you. read more

Time and time again, you will hear how important goals are to building a successful brand on social. And SURPRISE – this post will be no different.

Today, let’s focus on Facebook. To reach your Facebook goals, whether it is through a few ‘likes’ or several purchases, you must construct the perfect post that resonates with your audience.

So what does that perfect post look like? It’s simple – you must first A/B Test.

What is A/B Testing?

When you think of a science experiment, there is always a Control and a Test Group. The Control Group is a common practice (In this case, a normal post you would publish) and the Test Group changes one element from the common practice, leaving all other elements unchanged, to find if the change effects the results seen from the common practice. For example, changing Buy Now to Shop Now and receiving more purchases. read more

Once you’ve created an established a presence for your small business on the web and social media, you might find that your growth starts to slow at some point. Maybe it skyrocketed when you first hung your shingle online, but now that things are humming along, the new leads are not rolling in at the same rate.

This is when a lot of business owners will start considering paid digital marketing strategies, like SEM (search engine marketing), display advertising. and Facebook advertising. According to Marketingland, Nielsen’s latest quarterly look at global advertising found that internet advertising grew by more than 32 during the study period. So it seems the number of marketers taking this route is on the rise. If you have considered paid promotion but you’re not quite sure where to start, check out our comprehensive introduction to paid online promotion, found below. Already tried it? Tell us about your experiences in the comments below! read more

It seems like just yesterday Facebook was introducing a new concept in social advertising. One that leveraged the preferences and activities of members in a user’s social network to promote businesses. What an exciting idea.

And Sponsored Stories were, for a time, a hit with advertisers. However, as with many tools in the tech arena, this one will be unceremoniously discontinued. This may seem like an odd move considering the considerable effectiveness of Sponsored Stories for advertisers. In fact, a report from AdParlor in Business Insider shows Sponsored Stories greatly outpacing Marketplace or inline like ads: read more

According to the latest announcement from the company’s official blog, Facebook will roll out auto-playing video ads this week. The first ad is set to be promoting the upcoming movie “Divergent”.

The goal of such ads is to build “awareness campaigns that are meant to reach a large number of people to increase interest in a brand, product, or content, in a short amount of time. Page post video ads can then come into play to sustain the message of this initial campaign over longer time periods, in more targeted ways.” read more

This past year was full of changes for the social media giant. Don’t know about you, but we found the ever-shifting Facebook landscape a bit dizzying in 2013. That’s why we wanted to have a little stroll down memory lane today and take a look at all of the major changes we covered throughout the year:

Stop 1: Link Preview Size
Facebook started the year by implementing some changes to the size of the previews shown when users share links on their timelines. This took the preview links from a stingy 95×95 pixels to a roomier 154×154 pixels. Much appreciated by marketers who want their links to catch the eyes of users scanning their news feeds. (Read full article)  read more

Ever since the moment advertising met the Internet, the galaxy of paid promotion possibilities has been expanding. This is a wonderful thing for small business, and digital advertising tends to be much more affordable than traditional print media. But because things evolve so quickly in the space, it can be a little daunting when you’re first starting out. That’s why today we are offering up a Paid Promotion Checklist to walk you through the process and keep you on track.

If you’re totally new to paid promotion, you may want to check out this handy glossary of terms before proceeding with the list below. read more

As you likely know by now, Facebook recently changed their ad offerings…again. While we’re certainly glad that Facebook continues to make adjustments that improve the effectiveness and ease of their advertising feature, the changes can be a little hard to keep up with. Especially for busy small business owners who have trouble making time for social media as it is.

In order to help make some sense of the new placements and sizes of Facebook ads, here at Pagemodo we decided to put together a quick reference guide to help marketers more quickly reach new heights with their social media advertising. read more

Have you suggested Facebook advertising as a strategy for your agency’s clients only to be met with skepticism? If so, we’ve got three insights you can share with them to help overcome their hesitation and convince them to let you add Facebook Ads to their marketing mix.

The statistics you’ll find in these insights come from an infographic created by Facebook based on their own research. You can view the infographic at the bottom of this article.

Your clients should consider Facebook Ads because: read more

If you’re just getting your feet wet in paid promotion or online advertising, you might find yourself immersed in a whole new language. There are hundreds of new terms to learn in the broad world of online marketing, so today we’re going to focus on the ones small business owners trying paid promotion for the first time are most likely to encounter. We’ll focus on the major ad resource networks, like Google, Bing, and Facebook, and the terms associate with running campaigns there.

First, some acronyms: read more

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