There is a lot of uproar these days about Facebook’s Edgerank system – especially since the controversial changes to it in mid-September that marketers say have impacted their reach greatly.

But with all the talk surrounding EdgeRank and hot to optimize your page for it, how well do you really understand what EdgeRank really is and how yours is being determined?

What is EdgeRank? An algorithm developed by Facebook to determine what is shown and how it is ranked in Facebook users’ News Feeds. EdgeRank is also used to refer to the rank of a brand/page, and to the specific ranking of a particular “edge” (see below). read more


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