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“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”

No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:

Why is this happening?

In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.” read more

We’ve all had it happen. You post something to Facebook one day that you’re sure is going to be a hit, only to see it fall completely flat – and then the next day, some link you tweeted goes viral in a matter of hours. The seeming randomness of social media success can be maddening at times, and can make you wonder if it’s all just the luck of the draw. But if you really pay attention to the details of your posting habits, you’ll start to see patterns emerge that can make a world of difference to your engagement. read more

Whether or not you are a soccer/football fan, if you are a marketer, you need to be paying attention to the World Cup. One of the best ways to keep followers engaged and help people discover your content is to join the conversation about something that’s trending on social media – and boy, does the World Cup qualify.

You will certainly see increased engagement by tagging World Cup-related content on Facebook, Twitter, Google+, and wherever else you post. But if you want to really increase your chances of having something go viral, you need to get creative. read more

Like any good content marketer, you are consistently engaging your social media followers through contests, conversation-sparking posts, reader polls, and more. And while engagement is its own reward and all, you might still find yourself wondering how you can translate those interactions into sales for your business.

If you’ve mastered the art of getting your audience to engage with your brand on social media, you’re already headed in the right direction. When someone enters a photo contest, posts a video of themselves using your product, answers a poll, comments on their experience with your brand, etc., they are creating content for you. The next step is figuring out what you’re going to do about it. read more

With Father’s Day approaching, it is only appropriate to bring up the new “Dad Casting – World’s Toughest Job” video that was published on YouTube June 2nd. It is the sequel to this year’s Mother’s Day video, “World’s Toughest Job”, that went viral across the Internet.

To recap, American Greetings Cardstore and marketing communications agency Mullen made an uplifting video ad for Mother’s Day that offered a fake job. They posted it online, printed it in newspapers, and then held real interviews with a dozen unsuspecting people looking to take the position of Director of Operations. What made this job so interesting? Unlimited hours, no breaks, no time off, and no pay were just a few of the crazy requirements for the job. By the end of the video, the interviewees realize the job they are applying for is what many people feel is the most important job – being a Mom. In the last few seconds of the video, it reaches out to the audience saying, “This Mother’s Day, you might want to make her a card.” read more

We’ve seen time and again the statistics and the advice from industry experts about the growing popularity (necessity, even) of visual content as part of any social media strategy. And for good reason – when you’re trying to grab someone’s attention and get your message across quickly, it’s visuals that really stick.

To illustrate that point in the most appropriate forum possible, let’s watch a video! The piece below was created by 24MotionDesign and offers a brilliant visual representation of 10 social media stats from the US in 2014. One thing that you might be struck by is just how important a role visual content is coming to play. Look for the following facts while you watch, end enjoy! read more

Today’s post comes from Deanna, the intrepid manager of Pagemodo’s own social media presence. 

As you know, social media has become quite an enticing channel for marketing. Not only does it cater to the analysts with its vast amounts of data, it also offers an outlet for the more creative types. So why are most small business owners hesitant to share their voice? eMarketer reports over 1.73 billion people updating their profiles on hundreds of social networks worldwide; and since Facebook’s algorithm has changed almost daily, we understand it can be quite intimidating. read more

To be honest, we’re a little sad to say goodbye to 2013. It was truly one of our most exciting years yet here at Pagemodo. The feedback we gleaned from customers and industry experts helped us create some exciting tools that can really have an impact for our users and their businesses.  Today we’re going to review those new tools as part of our series looking back at what happened in the social media space in 2013.

In March, we were delighted to finally release Pagemodo Posts, which really introduced a new role for Pagemodo in our users’ marketing efforts. With custom tabs and cover photos, we were primarily helping users improve the look, feel and functionality of their Facebook business pages. With Posts, however, we wanted to improve the way that brands communicate with their followers. Posts makes it easier for marketers to find, share, and schedule high-quality content from across the web, improving the experience of content sharing for the marketing and the Facebook audience. read more

The ever-changing landscape that is the Facebook news feed seems to have shifted yet again, folks. And this time it’s going to affect your business page’s organic reach. Usually quick to deploy the ambiguity shield, Facebook is actually being pretty transparent about this change this time.

AdAge reports Facebook telling business users:

“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” read more

There are lots and lots of articles to read out there about what to post on Facebook (trust me). And you could scour the internet and spend hours reading them all, or you could check out the great infographic below from MyCleverAgency.

One caveat: If you want to make sure that the image accompanying your post looks just the way you want it to in the newsfeed column, it should by sized to 403 x 403 pixels, according to our Social Media Manager, Irina.

The image above is a section of a larger infographic with advice for other social platforms as well. Click here to view the full version. read more

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