“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
No, you are not having a flashback or reading an old blog post about organic reach decline. The quote above comes from a post on Facebook’s business blog on November 14, 2014, about yet another change to Facebook’s News Feed algorithm. This update, by the way, will start affecting Facebook Pages in January, so let’s get right to the questions at hand:
Why is this happening?
In looking over their latest user feedback, Facebook researchers noticed a trend in people’s response to the content of their News Feeds. Facebook reports: “People want to see more stories from friends and the Pages they care about, and less promotional content.”