Pencil erasing mark on paper

We’ve all done it: you spend time crafting a thoughtful blog or social media post, you feel satisfied with the end result, and joyfully push send. Then, you review your content once published and realize there is a mistake! It feels awful, but fortunately, most posts are editable and you can quickly fix the error before too many people see said post.

However, we don’t always catch our mistakes and that can wreak havoc with our reputation among consumers. The words and messages put out into the world by a business bear significant weight and the public takes note of their value. Like I said, this happens to everyone occasionally and is not an indicator of writing proficiency. Rather, common mistakes are an example of how small businesses are juggling so many deliverables that details easily fall through the cracks and can negatively impact business. read more

Well folks, it finally happened.

If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for people to express a broader range of emotions on Facebook.

When you logged on to Facebook today and saw an adorable line-up of little faces staring back at you, you probably first reacted as a Facebook user, and then quickly put your brand hat on and said “what does this mean for my business?” read more

From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time.

No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my industry is just not exciting enough for my videos to go viral.”

Au contraire. No industry is too boring to create exciting, engaging, delightful content; some will just require a little more creativity. read more

Marketing has undergone many changes over the years, moving from billboards and brochures to websites, email, and social media. As technology has made it easier to connect with a large number of customers at minimal cost, some of the efforts that once worked are no longer effective. An email blast to thousands of random potential customers might have worked 20 years ago, but today’s savvy consumers know how to quickly scroll through an inbox and find items of interest.

In recent years, personalization has become the preferred method of reaching customers. Whether through ad retargeting, emails, or customized delivery of certain website elements, businesses are feeling more pressured than ever to find a way to individualize their customer interactions. read more

Instagram engagement

Historically when we have thought of Instagram, the immediate image that comes to mind has been an amalgam of teenagers’ selfies, pictures of elaborate meals, and an assortment of other poor quality, low content images. This may be one of the reasons that businesses have tended to avoid using this particular branch of social media, but they may be making a big mistake. When used properly, Instagram can be a highly beneficial platform that allows businesses to better connect with followers and craft a unique online presence. read more

Organic reach on Facebook has been a bit of a wild ride for social media marketers in the last couple of years. What works is always changing, and if you’re not paying attention, it’s easy to fall behind on all the updates. If you’re trying to reach new audiences and grow your customer base on the social network, Facebook ads are the best way to improve your overall reach. But if you don’t have the budget for paid promotions, recent research suggests that the best way to improve organic reach on Facebook is by sharing videos. read more

The past year has been a busy one in the evolution of Facebook’s News Feed. There have been a number of updates – small and large – that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them.

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Wondering where all your impressions went this year? You’re not alone. In order to make sense of the changes that have led to the current state of affairs for business Facebook pages, we’ve put together a simple infographic that tracks the timeline of the News Feed evolution over the past 12 months. Check it out below, and keep reading for details on each update! read more

Alarm Clock

Last week I had the opportunity to attend Social Media Today’s Social Shake-Up in Atlanta, Georgia. It was an event where the brightest minds in social media marketing got together to discuss, share, and ideate on the past, current, and future state of social media.

While this post is going to be a bit of a mash-up of the things I learned throughout the conference, the back beat consists of Chris Kerns’ (author of Trendology) session on real-time marketing (RTM).

We’ve talked about what makes a post go viral and how to test your posts, but Kerns gave a fresh look at RTM and the numbers which prove it works – as long as you do it right! read more

How to use fonts infographic

It’s no secret that visual content reigns supreme when it comes to engagement on social media. In fact, a 2013 study found that 93% of the most engaging posts on Facebook were photo posts, and a similar study in 2014 found that 47% of Tweets that saw the most interaction contained photos. (SocialBakers). With that in mind, it’s no surprise that people share more than 55,000,000 photos and videos on social media each day (24MotionDesign infographic)

However, even once you know the numbers, it can be tough to figure out what to post. If you’re not a photographer or a retailer who has new products to post all the time, what on earth are you supposed to post images of all the time? Well, the good news is that not all of the images you post have to be photos – they can be eye-catching designs featuring things like events, promotions, or even inspiring quotes. read more

Conversation bubbles

Brands spend a great deal of time attempting to make strong connections with their customers on social media. However, a recent study by Pear Analytics called 40 percent of Twitter messages “pointless babble.”  There was some debate over the accuracy of the study, but whether or not e-commerce brands agree with the findings, it opened the door to discussions about the true value of social media communication.

It is impossible to make every single social media message impactful – there is no way to knock every single message out of the park, every single time. With the right strategy in place, however, e-commerce companies can leverage social media for success.  In order to get the most from social communications, brands should treat outlets like Twitter and Facebook as platforms for real-time engagement, rather than simply a soapbox for self-promotion. read more

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