You’ve probably heard the buzz this week about Facebook rolling out the new look for business pages. Most experts are reporting that the change, which was initially announced on March 10th, will take place on June 5th for those who have not already updated voluntarily. Our experience has been that page owners get ‘tapped’ by Facebook and asked if they are ready to update. The notification states that the update will be visible to all fans on June 13th, but better to be safe than sorry and go ahead and prepare your page for the change by Thursday. Let’s start with what’s new, and then we’ll look at how it will affect you:
One of the keys to a successful small business social marketing strategy is total coordination between all of your social channels. Not only do you want to maintain consistent content and branding, you should also try to cross-pollinate between channels wherever possible.
With this in mind, Pagemodo introduces two new custom tab templates designed to bring your Instagram and Pinterest content seamlessly into your small business Facebook page. These new additions make Pagemodo an even more effective dashboard for all of your social media activity.
Before Facebook Timeline became mandatory for all users in early 2012, marketers had really begun to embrace the use of custom tabs for welcome landing pages. It seemed every successful brand with a budget for custom development had a splashy welcome page that advertised a current promotion or encouraged you to like their page. And then poof, they all disappeared with the arrival of Timeline and the playing field was evened. Those custom landing pages still exist, of course, but they are now equated with “apps” instead of “tabs” and they live under the cover photo instead of along the top or down the side. Most importantly, they cannot be set as the first page visitors encounter.
Today we are proud to announce the addition of a highly requested feature that is sure to help small businesses to engage their customers more easily.
Pagemodo users now have the ability to change and create custom form field names on their contact tab. This is a very significant feature, particularly for those businesses that want to customize their tabs as much as possible. If your business primarily conducts itself in a language other than English, you will now be able to change the language of your custom tab. Or if you wish to collect specific information from your customers, you can now easily create these fields!
If you’re an agency, you want to make a lot of powerful custom tabs for your clients’ Facebook pages. That’s why we now offer additional tab packs to Agency Pagemodo users.
Agency packages come standard with 15 tabs that can be customized and published on an unlimited number of Facebook fan pages. Now, Agency Pagemodo users can upgrade to packs of 25, 50, 100, and 250 tabs!
I used to run a digital recording studio in Denmark, which was a fun job. Artists came to the studio to compose music and we sold their music online. That’s where I became interested in social media, which led me to my Facebook venture with Jakob, which turned into Pagemodo. What I didn’t expect when I started on this path was how Pagemodo would put me in touch with businesses and organizations that are doing good deeds in the world.
But when I see testimonials on our Facebook wall like this one from the Friends of League City Animal Shelter….
On September 26, 2011, Pagemodo debuted four new templates for creating custom tabs for your Facebook page: Corporate, Grid, Product, and Transparency.
Corporate is the perfect template for any business that wants their Facebook fan page to look both professional and modern:
This template offers a nice balance of imagery and text. Businesses can use it to explain their mission (“to help you…conserve energy and save money”) as well as what’s special about the company (“EnerTech is the lead company for…” “We value…”).
Did you know that 40% of people follow Facebook fan pages for special offers and discounts? It’s time to give your followers what they want!
While offering coupons on Facebook may seem to require technical skills, Pagemodo actually simplifies the process. Our fan coupon tab is the easiest way to offer coupons on Facebook.
What is a Fan Coupon tab?
Pagemodo’s fan coupon tab is a tab on your business’s Facebook page where you can easily offer coupons and deals. All you have to do is type in a coupon code and a custom message:
Most Facebook fan page admins have gotten wise to the importance of creating a custom Welcome tab so that new arrivals are greeted warmly and professionally.
But is one custom tab enough to convert a Facebook page visitor into a Facebook fan? And to turn that fan into a customer? The best way of making sure that these conversions happen is to create more custom tabs so that people spending more time poking around on your Facebook page (and getting to know and like your brand). Here’s a list of beneficial tabs to have to achieve your Facebook marketing goals:
In today’s fast-paced world, your customers no longer want to read through lines and lines of text. They prefer to watch videos, which requires less effort on their part. Videos are a great way to get your message out there in a fun and creative way.
The Pagemodo Video tab allows you to do this on your Facebook page. Choose from any of our crisp and modern layouts to embed and prominently display your video. You can also add pictures, text, and a map of your location to this tab:
4 Ways to Use Videos to Promote Your Brand & Humanize Your Business:
- Product/Service Showcase: Show off your products or services. Share a video in which you highlight the key features of a product, including any tips and tricks on how to use it. Make sure the video is not only informative, but also high quality.
- How To/Tips: One thing all customers love is helpful information. Use your videos to provide tutorials on the service you provide. Not only will this position your company as an expert, but it will also motivate visitors to share the page with their friends.
- Interviews: Including interviews with satisfied customers gives your service credibility. If customers see that others are giving you rave reviews, they are more likely to trust your brand and use your product.
- Video Blogging: Video blogging is a great way to keep your clients up to date on your company, whether it’s a product release or just an exciting update. It gives your company personality, and ensures that your visitors will return for new info. Check out a video blog that Jakob and Thomas did about how Pagemodo helps entrepreneurs create custom Facebook pages.
Videos are a great way to add an oomph factor to your brand’s Facebook page. Using Pagemodo’s custom video tab allows you to do this quickly and easily. Don’t be surprised if it becomes your most popular Facebook page tab! And if so, consider making it your page’s custom default landing tab.