From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time.

No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my industry is just not exciting enough for my videos to go viral.”

Au contraire. No industry is too boring to create exciting, engaging, delightful content; some will just require a little more creativity. read more

Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage.

Whether due to the increasingly visual nature of social media, or users’ growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo- and video-only offering. read more

Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content can admittedly be more time consuming than sending out an email blast, putting up some new signage, or running an ad on Facebook.

Why does content marketing take more time? Because truly effective content marketing (which is obviously the only kind you’re interested in) takes insight, planning, and sharing. First you have to consider the needs and interests of your potential customers to make sure you’re creating content that will be helpful and engaging for them. Next you have to plan how and when you’re going to roll that content out. Finally, you have to actually get that content in front of the people you want to have engage with and share it. read more

Social Holiday Cover Photo

As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas – which means there’s not much time left before it’s officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing!

Ergo, Pagemodo presents ten social media marketing materials to prepare now for the holidays:

1. Profile Pictures
With a touch of Photoshop, you can quickly get your logo to the top of the nice list. Try to think of iconic holiday items like snowflakes, Santa hats, or stars that you could easily combine with your logo. Even exchanging your brand colors for holiday colors (red, green, blue) could do the trick. Just be sure to stick to your branding design rules! read more

Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and sharing with their social networks.

But how can you as a marketer or a small business owner guarantee that your content or your campaign will catch on? Well, there are no guarantees in marketing, but you can certainly set yourself up for success by taking advantage of some wisdom accumulated by the experts. One such expert is professor and author Jonah Berger, who specializes in viral marketing, trends, and social media. We recently had the opportunity to hear Jonah speak, and picked up a great framework for thinking about creating viral content. We’ll take a closer look at these principles, which Jonah calls STEPPS in his recent book, Contagious: Why Things Catch On. read more

If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that.

EMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today. The survey of senior marketers throughout North America looked at the importance of a variety of content types for brand storytelling, among them photos, videos, and illustrations. They asked whether they found the content type critical, important, unimportant, or if they were not sure. read more

While you might be tired of hearing all about millennials (even if you happen to be one!) there’s no denying their importance for the overall marketing strategy of most brands. Millennials – those born between the late 1980s and early 2000s – now make up a quarter of the US population. There are three times as many of them (77 million) as there are in the generation that preceded them, Generation X. While it might be true that Millennials don’t yet have the buying power of their older counterparts, they will soon. And when they do, you better be sure you’ve earned their loyalty already. read more

Infobrandz Infographic Cover

More than ever, marketers are pressured to create original, engaging, and shareable content for the masses to consume. But when people only remember 10% of what they hear, 20% of what they read, and are exposed to an increasing amount of content each year (brands increased content by 78% in 2014), it is hard to stay motivated when creating a content marketing plan.

That’s why many of us are relying on visual content to appeal to the 80% of people who remember what they see and do in order to combat these overwhelming statistics. Infographics are a great visual content piece that can achieve this retention goal with your audience; which is why when we found this Feldman Creative infographic on Infobrandz about 25 concepts for creating infographics (SO meta), we knew we had to share with our loyal readers! read more

Being the savvy social media marketer that you are, you’re well aware of the importance of content marketing to grow and engage an audience. And while you might already be blogging your heart out, a successful content marketing strategy involves more than just writing articles. If you want to really engage your current readers and have them share your content with new ones, you need to produce a variety of content types.

Overwhelmed already? Don’t be. Creating new pieces of sharable content does not have to mean starting from scratch. If you have a number of blog posts in your back pocket, then you’re more than half way there already. read more

It’s no secret that visual content is key to engagement on social media, no matter what platform you’re posting on. According to a study we did last year analyzing nearly 5,000 user profiles, sharing photos is the best way to get retweets on Twitter and likes on Facebook—and to combat organic reach decline. But what if you don’t have a huge library of photos to choose from?

Not a problem. Visuals on social media can come in lots of forms other than photos—infographics, quotes, post designs—and still be just as successful. What matters is that you provide some kind of eye candy to go along with your message. If you don’t have a graphic designer on staff to lend a hand, don’t worry; we’ve put together 10 simple tips for making eye-catching visual posts that anyone can handle. read more


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