Monetize blog vector

If you’re smart about it, a blog can be more than just a marketing tool. A strategically designed blog can be a monetizable asset that pushes your business forward. Sounds good, right? Well, it requires a concerted effort on all fronts.

First off, you have to start with a specific idea. As entrepreneur Neil Patel says, “When it comes to creating a money-making blog, you don’t need a revolutionary idea. But, your blog should be focused on something specific.”

In order to have any possibility of monetizing a blog, you have to focus on designing and developing a blog that’s quick, engaging, and specifically targets your desired audience. Nail these aspects and there’s no limit to your potential. read more

Vector of content concept

Content writing has proven to be one of the most lucrative forms of digital marketing out there. It’s great for generating leads, building relationships with customers, spreading brand awareness, and providing value for consumers. But having a blog just for the sake of having one isn’t good enough. Successful blogs are compelling, interesting, and exciting to read.

Not all business blogs fit that description, though. Some blogs are not only poorly written, but the topics just aren’t that interesting. Before you know it, your readers can lose interest. They may have initially subscribed to your blog, but they’ll stop tuning in after a while and let your content fall by the wayside. read more

Blog writing concept

Do you ever wonder how certain writers and marketers are able to consistently produce content that gets shared and clicked? Well, it has very little to do with their writing abilities and everything to do with the presentation of their content. Specifically, it has a lot to do with their headlines.

How to Write Headlines That Get Shared
You spend an hour brainstorming a topic. Then you send the topic over to your writer and it takes her a couple of hours to gather sources and turn it into a rough draft. She sends it back over, you review it, pass it along to the copyeditor, and you’re just about ready to publish. Oh yeah, we need a headline, you realize. So, you take all of 30 seconds and paste a headline into the article. read more

Infographic vector

We’ve talked a lot about the importance of visual engagement for small business marketing. From beautiful photography to engaging color palettes, a business’s visual imagery plays into its marketing success. In fact, “visual content is more than 40x more likely to get shared on social media than other types of content.” For small businesses, integrating visual content into their business and marketing strategies is essential to stay competitive and relevant in the marketplace.

Today, we’re going to hone in on one type of visual tool: infographics. Infographics have risen in popularity over the past few years for a number of reasons. They provide an immense amount of information in an easy to understand and easy to retain way. Here are three reasons why you should jump on the infographic bandwagon if you’re interested in growing followers and brand awareness: read more

Content is king vector

As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.

When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise. read more

Cover for headline writing infographic

Headlines are everywhere: from advertisements to newspapers to your social media streams. They are the snippets of information that inform whether or not you read the article or pursue further information about a product. Shockingly, these (roughly) eight-word sentences are of equal importance as your actual content. As David Ogilvy, an advertising legend, is famously known for saying:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” read more

Pencil erasing mark on paper

We’ve all done it: you spend time crafting a thoughtful blog or social media post, you feel satisfied with the end result, and joyfully push send. Then, you review your content once published and realize there is a mistake! It feels awful, but fortunately, most posts are editable and you can quickly fix the error before too many people see said post.

However, we don’t always catch our mistakes and that can wreak havoc with our reputation among consumers. The words and messages put out into the world by a business bear significant weight and the public takes note of their value. Like I said, this happens to everyone occasionally and is not an indicator of writing proficiency. Rather, common mistakes are an example of how small businesses are juggling so many deliverables that details easily fall through the cracks and can negatively impact business. read more

Social media icons and laptop vector

We’ve been talking a lot about how social media is a critical part of any successful business. What we haven’t discussed is how to manage your social media so you are projecting a consistent brand presence without it taking over your entire week. Enter the social media editorial calendar. Establishing an editorial calendar for your social media efforts will save you time and allow you to strategically target and analyze your social media posts.

With the jack-of-all-trades mentality that often accompanies small business work environments, it is easy to jump from project to project and sometimes lose focus of where your resources and time should be spent. By implementing an editorial calendar, your business has a visual representation of what topics are being discussed across your social media presences as well as maps out deadlines so work is delegated and broken down into tangible tasks. Even if you’re a one-man show, this kind of planning is useful. read more

Video reel image

We all know and love YouTube for its enormous collection of videos ranging from hilarious to poignant to downright astounding. Undiscovered talent, vloggers, and hosts of other talented people and groups have built cult-like followings on YouTube and have millions of subscribers. Their viewers return day after day to watch the latest videos and share their thoughts in the comment sections.

These individuals are not the only ones who have capitalized on YouTube’s power as a marketing platform. “YouTube is used by 55% of B2B marketers, and 55% of B2C social media marketers who participated” according to the 2015 Social Media Marketing Industry Report. If you thought YouTube wasn’t for your small business, this study shows it is a responsive platform to different businesses and industries. read more

Basketball and tournament bracket

We’re in the thick of March Madness and everywhere we look there are updates, commentary, stats, and advertisements about the upcoming games, Cinderella stories, and unexpected upsets from last night. The NCAA men’s basketball tournament is madness and we love it! For nearly 80 years, the NCAA has built on the excitement, unpredictability, and intensity of this month-long event. With an ever-increasing audience, the tournament commands serious market share of televised and streamed channel distribution, and dominates across all social media platforms. People simply cannot get enough of it – even if they have no team affiliation or general interest in basketball during the other 11 months of the year. read more

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