Cup of coffee with good morning written on it

We’ve all heard the tell-tale tactics of successful people and that their morning routines are a large part of their accomplishments. Certainly you can attribute some parts of your daily life that helped you launch your business and keep it running successfully. Routines, of any kind, provide stability and expectations for people, which make it easier to tackle business objectives and whatever else life might throw their way. As Mike Vardy, entrepreneur and productivity strategist, said,

“Routines are the ideal way to bookend your day. I think they are the building blocks of effectiveness, efficiency, and efficacy.”

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Home Office Vector

Working from home can seem like a dream come true: you can work in your pajamas, your commute is nonexistent, there’s no negotiating with officemates over room temperature, and you get to choose your office decor. However with these upsides, there can be drawbacks, which make you less productive and successful than you may have hoped. There are endless distractions to pull you away from your business duties and leave you with squandered time. Mitigate these potential problems by setting yourself up to win with our seven practical work from home tips.

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Red cupcake with sprinkles and sparkler

We’ve touched on the importance of your brand, and identified the key components to creating one that is memorable, but today we’re going to hone in on brand imagery. Think of brand imagery as the frosting to your cake; it lures people with its outward appearance and enhances the flavor profile of the cake. A red velvet cupcake is great, but a red velvet cupcake with cream cheese frosting is infinitely better. Get the gist?

Your brand imagery should show the personality of your brand to its audience. When a company has strong brand imagery, you can identify its ads or promotions instantaneously. Coca Cola, Target, Google, and Apple were the first companies that came to mind when I brainstormed this topic. Each has a distinct look, feel, and message to its imagery, and I never hesitate to associate their names with their product promotions because it is so obvious.

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As the news about the new Timeline layout for Facebook Fan pages has spread, some users have raised a few questions about its impact on Pagemodo custom tabs.

To answer some frequently asked questions, let’s review a few key items:

  1. Your Pagemodo Tabs Will Continue to Work: Upon launching of the new Facebook Timeline layout for Facebook Fan pages, all your Pagemodo custom pages will still work.
  2. Launch Date: Though you can already preview your Timeline, there is no rush to convert your fan page to the new layout. Facebook will automatically convert all Pages to the Timeline format on March 30, 2o12.
  3. Like Gates Still Work: Any pages you have created with Like-gates will continue to function.
  4. Default Tabs: The new default landing page for your fan page will be your timeline. You can’t change the default landing view to another view or app, but you can link people directly to a particular view or app on your Page. Find the URL for a view or app on your Page in the web address bar of your browser when you visit that view or app. Discover how to drive traffic to your custom tabs with Timeline.
  5. Wider Tabs: The Timeline introduction increases the available space for custom tabs from 520 pixels to 810 pixels. Your Pagemodo tabs will seamlessly fit the new width automatically – no change required on your part.
  6. Tab Positioning: Your tabs will still be on your page, however they will appear right below your pages’  cover image. Learn how to change the order of your tabs.
  7. Custom Tab Icons: As the site owner, you now have complete control over the imagery chosen for your custom tabs. Learn how to change your custom tab image.

Pagemodo is dedicated to providing the best tools for small businesses to get the most out of their Facebook marketing. Thanks for being a member of Pagemodo and we look forward to continuing to offer you the best Facebook marketing tools for small businesses.

If you have any additional questions feel free to contact our support team here.

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Tips to Drive More Traffic to your Custom Tabs from Timeline

As many of you have heard, Facebook will be launching Timeline for pages, altering the format of your Facebook page.  Here’s a few early tips to maximize traffic to your custom tabs.

Tip 1: Make sure your custom tabs are showcased at the top of your Timeline.  Here’s how:

If your custom tab is not already visible among the 4 app icons on your Timeline:

1.  Click the right arrow next to your tabs

2.  Hover your mouse over the custom tab you want to showcase and click the “pencil” icon to swap the position of the icon

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Everyone who regularly uses Facebook is well aware that Facebook’s new Timeline feature is being rolled out and changing many aspects of the social media platform. In this post, we’ll talk about Timeline’s affect on Pagemodo, but more importantly, how you can use it to the advantage of your business.

Why is Timeline important?

There are several reasons why Timeline is important for all Facebook users. The biggest reason is that Timeline  will soon be mandatory for personal profile pages as Facebook will roll out the new layout over the next few weeks. You can see an example of a profile with the new format at: http://www.facebook.com/about/timeline.

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Today we are proud to announce the addition of a highly requested feature that is sure to help small businesses to engage their customers more easily.

Pagemodo users now have the ability to change and create custom form field names on their contact tab. This is a very significant feature, particularly for those businesses that want to customize their tabs as much as possible. If your business primarily conducts itself in a language other than English, you will now be able to change the language of your custom tab. Or if you wish to collect specific information from your customers, you can now easily create these fields!

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Everybody loves a deal! So, in today’s blog post we’re going to talk about the benefits of using coupons and why customers react so positively to them.

Coupons draw attention to what you sell

When you provide a discount through a coupon for your goods or services, you are implicitly telling a customer that they are going to be saving some money.  In today’s tough economic times, that’s very attractive to customers. A coupon is a time tested way of increasing revenue, and increasing attention to what your business has to offer. Coupons may convince a customer that they are getting a good “deal” and helps create that sense of urgency that they should buy now. A coupon becomes a new way to advertise a product, or perhaps even more importantly, a new way to advertise an old product. If you have too much inventory of something, a coupon becomes a great way to whittle down what you have and make money doing so. Coupons can also have the additional benefit of reaching a customer base that only shops through coupons.  There are plenty of customers who will only buy when they have a coupon in hand.

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This week we look at Roxberry Smoothies, a rapidly growing smoothie franchise that utilizes Pagemodo functionality to reach new customers.

Roxberry Smoothies

Why have we chosen this specific Facebook business page? Roxberry Smoothies is a good example of a company putting branding into action.

How is this Facebook business page using branding?

If we look at Roxberry’s main page we see a video that introduces us to “Mr. Roxberry” who is becoming a kind of character for the chain. It’s a great use of the video feature on Pagemodo and perhaps more importantly, it shows an effort by a growing business to inject humor into its marketing.

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Growing your business means increasing revenue and number of customers. Facebook allows you to reach customers you might not reach otherwise. It also allows you to portray your business in a different way than you would in other forms of marketing. You may want to do this because your audience on Facebook is different from the audiences that interact with your other marketing efforts. Below are four key elements to using Facebook as a business growth tool:

  1. Separate your business from your personal profile. People looking for products or services probably want to learn about your business, not necessarily about you personally. You should have a different dynamic with your own friends rather than your customers. While it is true that one of the reasons for going on Facebook is to get friends to be customers, as your business grows you’ll want to take on a more professional persona which appeals to a wider audience.  The problem for many Facebook business users is that they are used to using Facebook for themselves and don’t realize that they have to start using Facebook in a more professional manner.
  2. Practice two-way communication with your customers through Facebook. Successful businesses speak to customers directly. Engage with your customer base to determine how they feel about you—ask them how they like the latest product you added or ask them their opinion about the latest trend in your industry. Get them talking to you. Perhaps even more importantly, you should be listening to your customers’ opinions. If your customers are unhappy, you can learn from them to make changes that will improve your business. If they are happy, you’ll continue to move your business along the same path to success. A successful business is a business that reaches out to its customers with regular changes to content and imagery based on customer feedback.  Facebook is an ideal platform to interact regularly with customers, so make use of it!
  3. Facebook Fan Page does not equal your website: Understand that your Facebook business page is not just a Facebook version of your website. Remember, the people who use Facebook heavily are very different from the people who use it intermittently. A heavy Facebook user may be interested in different products or services you offer outside of your main customer base. If this is the case, it might mean offering completely different services on your Facebook business page than you do elsewhere, or at least emphasizing different ones.
  4. Extensively link to the other areas of your business. If you have a website, link to it regularly. If you have a Twitter feed link to it as well. And of course have those feeds link back to your Facebook business page. The point in all of this is to allow your customers to reach you in whatever medium they feel most comfortable. A customer may prefer to “like” you on Facebook rather than send you an email via your webpage telling you they enjoyed working with you.

So there you have it. Use Facebook to expand your business and move it forward!

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