If you are looking for brands in whose footsteps your small business should follow, you could do a lot worse than Google and Amazon. In fact, both companies have recently introduced some pretty ingenious new features that do one of the smartest things a brand can: embed your products and services into your customers’ lives.

In case you have not been scouring the internet this week, let’s recap what’s new with these two giants. First, Amazon introduced integration with the Twitter feed, which allows users to add linked items they see in their news feeds to their Amazon shopping carts without leaving Twitter, and visit Amazon to purchase them later on. Here’s how #AmazonCart works: read more

Today’s article is a guest post from social media marketer Angela Moran.

About 25 percent of the population is in the Millennial generation. That’s 80 million people in the U.S. alone. This generation is often misunderstood when it comes to buying habits, which was a hot topic at this year’s Advertising Week. Millennials actually care about brand authenticity, transparency and openness. In order for companies to be relevant to a generation larger than the Baby Boomer, you must tap into their lifestyles, cultures and day-to-day activities. When drawing up your marketing plan, turn to social media to reach this generation. It’s the way the majority of millennials connect with brands. read more

As a savvy small business marketer, you have created a number of social media profiles in addition to your website in order to reach a broader audience online. Then you looked at your Facebook, Twitter, LinkedIn, and Google Plus profiles with pride, and then thought, “Oh god, what am I going to post on all of these things every day.”

Judging from the news feeds I have seen, it’s clear that you aren’t the only person to have had this moment of panic. Small business owners are busy people who don’t have much time to dedicate to social media, and it’s all too easy to slip into the bad habit of coming up with one post and pushing it out to all of your profiles at once. I understand…but please stop doing that. read more

When the last piece of confetti fell in the Superdome on Sunday night, we had a clear winner. No, we’re not talking about The Baltimore Ravens, or the Super Bowl MVP (sorry Joe Flacco), we’re talking about milk’s favorite cookie.

While some companies (Oreo included) spent millions of dollars producing splashy commercials that they then spent millions more to air them, it was Oreo who left one of the biggest impressions of the night with a quick-thinking tweet that was re-tweeted 10,000 times in the space of an hour. (Ad Age) read more

Last month we released the new Pagemodo Cover Photo Designer. To find out more about how small businesses can take full advantage of this new tool and build a brand on Facebook, we sat down with Webs’ Founder Haroon Mokhtarzada:

Why should a small business have a Facebook page?

Facebook is the dominant player in the social media space.  If your small business is not there, you are missing out on hundreds of millions of Facebook users, many of whom spend an average of an hour a day on the site.  Reaching out to a large volume of engaged users will give your small business the potential to get people talking about and sharing your products and services with others.  Plus, it’s free to put up your Facebook Page.  This is a very low (no) cost tool with which to market your business. read more

This week we look at Roxberry Smoothies, a rapidly growing smoothie franchise that utilizes Pagemodo functionality to reach new customers.

Roxberry Smoothies

Why have we chosen this specific Facebook business page? Roxberry Smoothies is a good example of a company putting branding into action.

How is this Facebook business page using branding?

If we look at Roxberry’s main page we see a video that introduces us to “Mr. Roxberry” who is becoming a kind of character for the chain. It’s a great use of the video feature on Pagemodo and perhaps more importantly, it shows an effort by a growing business to inject humor into its marketing. read more

One of the biggest terms bandied about in the world of marketing is “branding”. Branding is a term used to describe a product or service that has become something special, something distinct from its competitors.  For many people branding is a term reserved for the biggest of businesses: Apple, Toyota, Disney. It’s not something for the little guy.

But this couldn’t be further from the truth! Making a brand is essential to establishing a successful business, regardless of its size. The good news is that Facebook and branding go hand in hand. And that shouldn’t surprise anyone as Facebook has become one of the most significant brands in the world. The closer your business is associated with Facebook the more your own brand will stand out. The easiest way to do that is to establish a Facebook business page through a service like Pagemodo. read more

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