If you are looking for brands in whose footsteps your small business should follow, you could do a lot worse than Google and Amazon. In fact, both companies have recently introduced some pretty ingenious new features that do one of the smartest things a brand can: embed your products and services into your customers’ lives.
In case you have not been scouring the internet this week, let’s recap what’s new with these two giants. First, Amazon introduced integration with the Twitter feed, which allows users to add linked items they see in their news feeds to their Amazon shopping carts without leaving Twitter, and visit Amazon to purchase them later on. Here’s how #AmazonCart works: