Social Business Strategies Cover Image

Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success.

Full Impact Studios found that social media has surpassed Google as Americans’ “number one daily activity,” which means these decisions are more important than ever. Therefore, they have created an infographic to help guide you through these strategic choices you have. read more

People networking

A few of us here at Pagemodo are heading to Social Media Examiner’s whirlwind annual  Social Media Marketing World conference tomorrow, and we are pumped! The event is chock full of networking opportunities, and as we pack up our business cards and finalize our Twitter lists, we thought it might be useful to share some tips for those of you who plan to attend any kind of networking event in the future – large or small.

Every small business owner knows the value of networking and developing a personal brand. But with everything else going on, it can be tough to prioritize the preparations. read more

Design Terms Infographic cover

No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business.

And like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit. read more

Valentine Hearts Vector

It’s the second week of February, and we all know what that means – love is in the air.

With Valentine’s Day just a couple of days away, we thought it would be appropriate to look at what companies are embracing the holiday in their marketing campaigns to make us fall in love with their brand and their creativity on social media.

First up is a company that we all have high expectations for on this holiday – a greeting card company. Since most conspiracy theorists believe that Valentine’s Day was invented by these companies, it is nice to see that they are at least playing to their character and investing some time in their marketing. read more

How to use fonts infographic

It’s no secret that visual content reigns supreme when it comes to engagement on social media. In fact, a 2013 study found that 93% of the most engaging posts on Facebook were photo posts, and a similar study in 2014 found that 47% of Tweets that saw the most interaction contained photos. (SocialBakers). With that in mind, it’s no surprise that people share more than 55,000,000 photos and videos on social media each day (24MotionDesign infographic)

However, even once you know the numbers, it can be tough to figure out what to post. If you’re not a photographer or a retailer who has new products to post all the time, what on earth are you supposed to post images of all the time? Well, the good news is that not all of the images you post have to be photos – they can be eye-catching designs featuring things like events, promotions, or even inspiring quotes. read more

As new technologies and platforms join the marketing mix over time, it can be tempting to put your tactics into separate silos. While many marketers keep their promotional channels running on parallel tracks, the truly powerful messages are actually those that intersect.

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There is a lot to say about what a brand is, and what it is not. But for now, just make sure that you know that a logo and a company name do not a brand make. A business does not become a successful brand until it becomes integrated into the lives of the people the brand is trying to reach. One way to achieve this is to surround your target audience with your message across multiple channels. Interacting with your brand on multiple and varied platforms means that you are with them when they are doing different things and are in different states of mind. read more

Heart with a first aid symbol

You may recall an article we shared this summer about how not to respond to negative online reviews. The story that sparked that article was that of the Union Street Guest House in New York, and their unfortunate policy toward online reviews.

Quick recap: Page Six reported that a customer had posted a review online detailing an ordeal in which the hotel was threatening to fine them $500 if they did not get their wedding guests to take down negative reviews they posted of the establishment. This brought to light that this is one of the hotel’s actual policies, as posted on their website. Cue all hell breaking loose on social media. read more

Monitoring - Heart Beat

The last time we talked about building your brand, we mentioned that designating a Social Community Manager at your business is essential for a successful social strategy. But what we didn’t tell you was that being a social community manager can be a lot of work.

Acting in this role myself, I can sympathize with all of you social managers out there. Not only do we need to keep track of our brand’s messaging across at least six different platforms, but we also need to keep up with the engagement and conversation happening around our brands. read more

When sad things happen in the world, most people are driven to talk about them as a way of getting closure. This has never been more clear than in today’s super-connected, highly-social online world. The time between a sad event occurring and the first tweet going out is almost too short to measure.

In these situations, business owners or brand managers are faced with a choice: to comment, or to leave some things unsaid. While there are certainly no hard and fast rules for what, when, and how to address a tragedy, it’s always best to get a second opinion instead of reacting instantly. Before you post, tweet, or publish, take a moment to ask yourself why you are commenting, what you wish to convey, and how best to get your message across. read more

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