This week we are celebrating National Small Business Week from May 4th to May 8th.
The week is dedicated to recognizing the hard work put forth by millions of small businesses across the United States and their ability to provide new jobs for people each and every day.
To keep up with the action throughout the week, you can follow these hashtags:
Now before you get overwhelmed, the U.S. Small Business Administration (SBA) has provided webinars and events across the nation for you to participate in and attend. Somewhat unfortunately, they didn’t do a great job of communicating the best hashtag to bookmark…
— Ron Gard (@WRonGard) May 4, 2015
— SBA (@SBAgov) May 4, 2015
There is a very important lesson to learn from all of this…
While we have given many tips on hashtag etiquette and proper use of hashtags as a small business, this example proves if you aren’t specific with the details of your campaign that your users will fill in the details themselves (choosing #SBW15 vs. #DreamSmallBiz). Yes, we typically love user generated content, but sometimes it is better to guide your users. This way future or potential customers can get all the information they want/need in one place and one hashtag.
One campaign that did a great job with this was CNBC’s The Profit. “The Profit” is a television series where Marcus Lemonis offers small businesses capital investment and infinite knowledge to assist in getting their business off the ground.
In preparation for all new episodes premiering on May 12th, CNBC announced their #ShareTheProfit campaign. The foundation of the campaign is for every social share of “The Profit” content on Twitter or Facebook, CNBC will donate one dollar (up to $100K) to create better opportunities for small business across America.
Beginning on April 27th, and appropriately continuing through Small Business Week, #ShareTheProfit has reached almost $41,500 in just one week!
If you would like to contribute to small business (or yourself, for that matter) check out some of our favorite #ShareTheProfit tweets below and retweet to have CNBC donate a dollar to the cause!
— Webs (@webs) May 5, 2015
We also wanted to do our part in giving back to small business by giving small business owners a way to save on Pagemodo this week! Just follow us on Facebook or Twitter and use the promo code SMALLBIZ50 at checkout to save 50% on Pagemodo Premium!
— Pagemodo (@Pagemodo) May 4, 2015
What other ways are you giving back to small business? Share with us in the comments!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.