2016 has been a banner year for rolling out new social media features. We’ve gathered the latest and greatest and broken down what they are and how to use them. Check them out below!
Facebook Live showcased their latest features over the past week and upped the intrigue with what’s to come in the near future. Housed inside of the app, users now have the ability to “go live in Facebook Groups and Events, access interactive features….and invite friends to watch a live stream with them.” This all comes on the heels of the increasing demand for video across all social media.
You can now add live video streams to your status updates and posts. This creates immediate connection with your followers and a sense of a shared experience because your friends and followers can see what you’re seeing in real time; both of which are highly in-demand qualities for social media connection and marketing. Live streaming further breaks down physical or geographic barriers between businesses and their followers and establishes stronger feelings of connectedness.
Viewers are not limited to simply watching live streams, but can now react in real time through the recent Facebook Reaction emoticons. These emoticons live-stream so you can see how others are responding to the same video.
Not sure what you want to watch? You can discover trending topics in the Search results page within the app or check out the latest indicator that shows when relevant video is uploaded for a trending topic.
Feeling adventurous and want video that isn’t trending? Use the Search function find videos related to your keyword search.
This upgrade is available for iOS and Android apps and will be rolled out over the coming weeks.
DIY Promoted Pins
Pinterest has opened its Ad Manager tools to small businesses across the U.S.! This means small businesses can now create Promoted Pin campaigns, which on average receive 20% more clicks in the month following its launch. Don’t delay in taking advantage of this new advertising opportunity.
Want to get started now? Head to https://ads.pinterest.com and you will be directed to your Ads Manager Dashboard.
From here, you can set up specific campaigns with a step-by-step guide to make it as easy as 1, 2, 3. There are three target areas for each campaign: interest, keyword, and customer database, which inform how your campaign is launched and who will see it. It is similar in nature to Facebook Ads and once you play around with it for a few minutes, you’ll be up and running to pinning success! Check out our suggestions for optimizing your Pinterest for Business and quick Pinterest marketing guide to increase the quality of your Pinterest presence.
Still on the fence about getting on the Promoted Pins bandwagon? Consider this:
Due to the timeless nature of Pinterest, “the average lifespan of a Pin is 1,680 times long than a Facebook post,” according to Andrew Hutchinson’s Social Media Today article.
Promoted Pins are a fantastic advertising channel for small businesses, and with Pinterest’s substantial investment in this product, we can expect further updates and improvements to the Ads Manager in the near future.
Here are two additional resources to help jumpstart your Pinterest for Business presence:
Start a DM from a Tweet
With DM usage on the rise after message character limits were lifted, it is now simpler than ever to share direct tweets with your friends. The Twitter app added a message button that allows users to start a DM conversation directly from their timelines.
Simply click the envelope icon, select who should receive the DM, and add a message.
This is a great tool for sharing insights and trending topics within your network, and is another “way to express yourself in messages,” according to Twitter. The message button is available for the Twitter app for iOS and Android.
SnapChat came out with version 2.0 and it doesn’t disappoint. There are a host of new features that make it more interactive than before. Users can seamlessly swap between calls, notes, texts, and videos, all during the course of a conversation. Users can choose to be active participants or just sit on the sidelines and listen to their friends. This means you can juggle as many conversations as you want without missing a beat. Being connected to your friends and favorite brands has never been so effortless.
Users are also no longer limited to sending one photo at a time. They can send multiple photos at once, and choose to filter, sticker or draw on them before pressing send.
SnapChat keeps coming up with innovative ideas that entice more and more users and brands per month. As a small business, consider utilizing SnapChat as a piece of your social media strategy. SnapChat is no longer just for teens, but is a place where you can target a specific audience and allow them to get a flavor for your business. It delivers the personalized experience and behind-the-scenes feeling that many consumers seek in their most trusted brands. Look into it today and see what you think.
Now that you’ve seen what these social media platforms can do, how will you use them? Comment below and share with our community!
About the Author: Julie Chomiak is the Content Marketing Specialist for Webs and Pagemodo. When she’s not scouring the web for small business trends, Julie loves traveling, interior design, and animals of all kinds. Get more from Julie on the Webs Blog and the Pagemodo blog.