We’re smack in the middle of the season of giving, folks. If you have been tasked with fundraising for a non-profit, you are well aware that it’s time for that final push. But do you know just how valuable the month of December can be to your efforts?

We’ve talked before about how non-profits can use Facebook for a good cause year round. But as the infographic below from StayClassy clearly shows, December is the time to really dig in and give it everything you’ve got on social media.

Where should you focus your effort?  StayClassy suggests below that your best work should be aimed more at getting new fundraisers (evangelists, advocates), and less on specific donors. Why? Because fundraisers will likely be donors as well, and they will be compelled to reach out to their networks and get you exponentially more donors in the future. Social media is the perfect platform for doing this, as it’s a great way to connect with your followers (engagement!) and get them to rally around your cause and share your content with their networks (social discovery!)

A few key stats:

– 33% of all online gifts are given in December

– Gifts given in December are 80% larger than those given January-November

– 10% of all donations year round come on the last 3 days of the year

How are you leveraging your social networking platforms to promote your non-profit marketing efforts?

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