Now that your small business has the new Timeline page on Facebook, you may be wondering how to get new eyeballs to look at it. Sure, your current followers and customers will get to see it, but you also want to attract new customers and increase your fan base. You can increase the chances of your small business Timeline page being discovered through random searches by employing a few tactics of search engine optimization (SEO).
Before we dive in with the tips, it should be noted that the world of SEO is constantly evolving, and it would be wise to keep abreast of the latest developments and updates. SEO is not a perfect science, but your small business presence on Facebook can benefit from tinkering with the various aspects that can make it more visible to search engines.
Okay, on to the tips…
- Choose the greatest name for your small business Timeline page. The best practice here is to just use the name of your small business.
- Customize the URL (web address) of your Facebook Timeline page to include the name of your small business. For example, if your small business is called Creative Framing, an ideal vanity URL would read: www.facebook.com/creativeframing or www.facebook.com/creative.framing.
- Use the About section of your small business Timeline page to describe what you do, making sure to have it rich with vital keywords. Using the Creative Framing example, they would be wise to describe their small business with terms like: frames, pictures, framing, photographs, paintings, etc. The About section is also a key location for including priority links, like the URL of your small business website and other social media presences you might have.
- When posting updates to your Timeline page, including direct links to your small business website is a good practice to follow. The search engines like website pages that link to legitimate sites. Also, place a link to your Timeline page on the home page of your small business website.
- Search engines look at the beginning of Facebook posts, so try to use keywords up front when making a status update. However, it is important to note that since Facebook is place for social interaction it is important to not go overboard using keyword rich posts at the expense of posts that encourage fan interaction. You don’t want to turn off the people with whom you are trying to engage.
- Don’t be afraid to post articles from another website on your small business Timeline page. If you come across an article that pertains to your area of business, share it with your audience, especially if it is from a reputable source. This would be a great opportunity to share breaking news about your industry, while inserting those valuable links the search engines love.
As was said before, the art of SEO is not perfect and it is constantly changing. Toy around with what works for you, keep up on the latest from the world of SEO, and you should see an increase of traffic to your small business Timeline page. Good luck!