You already know how important it is for your business to have multiple custom tabs. But what do you put on those custom tabs? Are there rules for content you should follow that can help to ensure success for your business? You bet there are!
SEO is important for your fan page even though this is not a website
Even though your Facebook business page is not a website per se, it can be reached via search engines like Google. And that means that search engine optimization (SEO) of your page is just as important for your business website. No matter how good your products or services are, if no one can find you, you will not get customers.
- Facebook Page URL – Selecting your Facebook Page URL (e.g, www.facebook.com/pagemodo) directly ties into your search engine ranking. If you haven’t started a Facebook Fan Page or gotten a vanity URL, choose the name of your page carefully. When selecting a page name you have two options:
- Your Brand Name – If you have a recognizable brand name, use that to keep your branding consistent.
- Service Description – If you have a brand new business that new visitors will only find when searching on the web, consider utilizing rich keywords as part of your page URL. For example, if you own Betty’s Yummy Bakery that specializes in vegan cupcakes in Omaha, Nebraska. You might want to consider a Facebook URL such as http://www.facebook.com/omahavegancupcakes
- About tab – Don’t ignore the “About” description tab of your page. Remember to utilize it to the fullest by posting a detailed, keyword rich description of your business. Search engines utilize this page as part of your Meta description when pulling search results. To edit this section, go to Edit Page option (top right-hand corner of your Facebook Fan page, when you are logged in as Admin on your Facebook page), click Basic Information.
- Page Title – Keep your page title consistent and short. Even though Facebook doesn’t limit the length of your page title, try to stick to 70 characters (Search Engine Watch).
Once you put all this information, here’s how your Facebook Page information breaks down:
- Fresh content is the Key – Regularly updating your Fan Page status with topics relevant to your business will provide search engines new “food” to crawl and index your page under. This content will also keep your fans engaged and can increase repeat visitors/buyers.
- New Post = New Page – When posting updates, try to put the most important keywords first as search engines utilize the first 18 characters to create titles for that individual post.
- Link Building – By now you might have heard that posting links to your website or your blog on Facebook is a great way to build high quality inbound link for your website. However, did you know that posting links on your page can also improve its chances of showing up in search engine results? Thus, don’t be afraid to post links on your page to other pages in addition to your own website content. Just make sure before posting that these links go to reputable sources.