On this last day of 2013, it’s important to think about what happened last year, and how that will affect your business in the coming year. Since human memory is flawed, it’s a good thing that SocialMediaToday posted a handy infographic by SpareFoot with some great social media stats you may have forgotten or never heard at all this year.
While there are many interesting facts to glean here, one thing really seems to stand out: the surprising effectiveness of three ‘dark horse’ platforms. If you have a limited social media budget for 2014 (and I’m guessing you do) take note – your investment of time and money might just stretch a little farther if focus on these lesser-used platforms in the coming year.
Pinterest was responsible for driving 41% of the traffic on ecommerce sites this year. That’s pretty crazy when you note that only 10% brands have a major marketing focus on the platform. The moral? Get in now before it becomes the next Facebook.
SlideShare accounted for 30% of the traffic from social media websites. Who knew that the slideshow sharing site would become such a hit? The cost of entry to integrate SlideShare into your content marketing strategy is negligible, so take note of this powerful medium and start contributing content to the conversation in 2014.
Vine, a relative newcomer to the social scene, has seen a real spike in effectiveness as brands have really grasped how to use it. In fact, a Vine video from a brand is 4 times more likely to be seen than a non-Vine video. Check out how these brands are using this platform, and take a little time to get to know Vine this year.
(click image to enlarge)