One of the biggest terms bandied about in the world of marketing is “branding”. Branding is a term used to describe a product or service that has become something special, something distinct from its competitors.  For many people branding is a term reserved for the biggest of businesses: Apple, Toyota, Disney. It’s not something for the little guy.

But this couldn’t be further from the truth! Making a brand is essential to establishing a successful business, regardless of its size. The good news is that Facebook and branding go hand in hand. And that shouldn’t surprise anyone as Facebook has become one of the most significant brands in the world. The closer your business is associated with Facebook the more your own brand will stand out. The easiest way to do that is to establish a Facebook business page through a service like Pagemodo.

Below are three reasons why making a brand out of your business is essential to its success, and how Pagemodo can help in this regard:

  1. Branding helps you reach your customers. Your brand will be created through the interaction you have with your customers. Part of setting up a company fan page with customer tabs on Facebook is to have a gateway between your business and your customers that use Facebook. Those customers will inevitably use your custom tabs to make critiques on how your business looks on the internet. Praise and criticism will help you to develop a sophisticated business that is responsive to customer demands. Customers want to interact with a business that “looks” good, not a business that is bland and doesn’t stand out.
  2. Branding helps you to control your design. One of the great strengths of Pagemodo is that it is an amazing design tool that can help you quickly make a business page made up of vibrant designs. That design should be done according to your brand’s needs. Design doesn’t have to be static either; it can change based on the seasons or based on changing tastes. You also need to make sure that your design is as professional looking as possible. Pagemodo makes it very easy to create custom tabs that look incredibly well-designed. Nothing harms a brand more than surrounding it in a poorly designed web presence.
  3. Branding is what sets you apart from the competition. Competitors will have custom tabs that look a certain way, or simply not have custom tabs at all. Part of the exercise of branding is distributing your brand across every popular medium that is in the mainstream. Facebook is clearly in the mainstream for businesses now, and having your brand’s presence there is important.

So there you have it. We’ll return to the discussion of branding as time goes on because it really is integral to establishing the success of your business. Branding and developing a well-designed Facebook business page is one of the key steps to creating a brand. So what are you waiting for? Design your custom tabs today and get started on the road to brand building!

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