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Today’s post comes from Erin King, who is our email marketing manager by day, and an avid Pinner by night. 

Pinterest has been one of the most buzzed-about social platforms in the past year, and with a fast-growing user base, it’s a simple concept with big implications for small businesses

What is Pinterest?

In your house or office, you may have a cork bulletin board where you pin photos, artwork and other items that inspire you. The idea behind Pinterest is similar – users can create visual “inspiration” boards that are grouped by theme (like favorite vacation destinations, household cleaning tips, etc.).and pin images to them from around the web. The “Pin It” bookmarklet makes it easy to pin images from anywhere on the web to a board of your choosing.

People can choose to follow boards individually, or follow everything that a user posts.  Once they become a follower, they will see all of your pins on their homepage, and can then like a pin by clicking on a heart icon, or “repin” the image to their own board.

Here are some best practices for getting started on Pinterest:

Pin early, pin often: Like any social platform, it’s important to consistently add new pins to your boards. Pinterest users are constantly pinning and repinning, and want to see their homepage updated with fresh content as quickly as possible. The more often you can pin and repin, the more likely it is that your pins will get more exposure as other users repin them, and you can gain more followers.

Set the tone: Not all of your boards and pins have to be about your business, but they should be in sync with your brand image.  If you own a travel agency, it would be out of place to have a board about your favorite horror films, but a board focused on favorite travel films would work.

Get social: You can post your pins across other social platforms, like Facebook and Twitter, making it easy to promote your Pinterest page. Also, be sure to add the “Pin it” button to any articles or products on your site so that they can be pinned easily by others.

Check out how these Pinterest pros use the platform to promote their brands:

Joy Cho from Oh Joy! A lifestyle blogger whose Pinterest page has more than 13 million followers, Joy Cho goes for variety to highlight the many topics she’s interested in, and posts new pins daily, including pins that track back to her blog. With 92 boards, there’s something for almost everybody to want to follow.


Rik Catlow As an independent artist, Rik Catlow’s Pinterest page not only promotes his own paintings (with links to his Etsy Shop), but also showcases work by other artists and illustrators that interest and/or influence him.  This helps create an overall theme for his page that’s in line with his artistic style.


Vet Street Everyone knows that cats and dogs are the superstars of the Internet, and Vet Street, a pet health and wellness site, capitalizes on that popularity. Most of their pins link back to their own site articles, which they are constantly updating.  Topics range from pet illness symptoms to just-too-gosh-darn-cute animal photos.


About the Author: Erin King is the Email Marketing Manager at Webs. You can find more from Erin on Pinterest at

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