Once you’ve created an established a presence for your small business on the web and social media, you might find that your growth starts to slow at some point. Maybe it skyrocketed when you first hung your shingle online, but now that things are humming along, the new leads are not rolling in at the same rate.
This is when a lot of business owners will start considering paid digital marketing strategies, like SEM (search engine marketing), display advertising. and Facebook advertising. According to Marketingland, Nielsen’s latest quarterly look at global advertising found that internet advertising grew by more than 32 during the study period. So it seems the number of marketers taking this route is on the rise. If you have considered paid promotion but you’re not quite sure where to start, check out our comprehensive introduction to paid online promotion, found below. Already tried it? Tell us about your experiences in the comments below!