One of the most simple yet profound things I’ve heard Guy Kawasaki say is that Facebook is a visual medium (unlike Twitter, which is all about links). That’s why our Pagemodo templates include so many spots for photos.
But your customized Pagemodo-made tabs aren’t the only parts of your Facebook page that should pack a visual punch.
Look Professional: Use Your Logo as your Page’s “Profile Pic”
- Using your company logo in the profile pic spot reassures new visitors that they’re in the right place: your business’s official fan page.
- The optimal image size for the profile pic is 180 pixels wide by 540 pixels tall (the effect: tall and skinny). So as long as your photo is 180 x 540 or smaller it will not look distorted.
- To get started, login to Facebook and navigate to your page. Click the “Edit Page” button in the upper right-hand corner and choose “Profile Picture” from the left menu. Here you can upload a file containing an image of your logo from your computer:
Market Your Business With Your Page’s 5-Photo Strip
- Facebook now puts a random assortment of 5 photos you’ve uploaded into a five-photo strip at the top of your page.
- Facebook scales down the five photos to square thumbnails 68 pixels wide by 97 pixels tall. Here’s a helpful post on using Picnik to quickly re-size photos to fit into this strip.
- Hot tip: if you use photos of products you sell or services you offer, then be sure to use each photo’s caption to share a link to your website and a call to action. Anyone who clicks the photo will see your marketing message!
- Upload photos into an album to begin filling up your five-photo strip. Just log into Facebook, navigate to your fan page, and click “Photos” in the left hand menu:
Excellent! Now you have a Facebook fan page that reinforces your brand and the professionalism of your business.
To add more photos to your page, log in to your Pagemodo account and browse our templates, which display photos in a range of layouts. Then create a colorful, bright, photo-filled custom tab for your business’s Facebook page.