As you know, Pinterest has become the social network for day-dreaming, shopping, and most importantly inspiration. Therefore, it was no surprise when Pinterest came to the realization that vacation and travel were among the biggest topics they saw being created within their boards.
Welcome to your introduction to Pinterest Places or Place Pins.
Place Pins is a nifty feature added for the adventurous traveler (or crafty business owner) in November 2013. The feature allows Pinners to create boards with the ability to add a location and keep track of all the places they have traveled or plan to travel. It is as easy as editing your board to add a map.
Important aspects to the feature include location details with address and phone number and, most importantly, access by smartphone. This means the ability to get directions when finding new places on-the-go.
The ability to find these places is powered by Foursquare. And just last month, Pinterest made an update to enhance the intuitive nature of this feature. More or less, instead of requiring 2 steps by the Pinner (inputting the “what” and the “where”) a Pinner can now search for the place they wish to pin in one easy step.
Source: Pinterest Engineering Blog
While Pinterest claims the Place Pins were added “to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends,” we can’t help but to think about the advantage it gives to small businesses as well.
For example, if you were a local restaurant, Place Pins allow you to create a variety of pinteresting boards that highlight the individuality of your restaurant. Not only could you show off your own dishes and Place Pin the location of your eatery (which puts you on the map with your address for people to find), but you could pin the places where your food was inspired! Did you take culinary classes in Italy? Did you visit a small café in France and have it inspire an entire menu? Take your fans on the journey that led you to creating such a fantastic place to eat!
This is just one of many examples we could give you…but lucky for us, Pinterest has already done it!
Check out this fun page of boards Pinterest has put together to see hundreds of examples from small businesses and big brands like The Travel Channel, Airbnb and VisitBritain to help you along the way.
And of course we are here to fuel your inspiration as well, so leave any of your questions in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech.