Website design vector

2017 is in full swing – is it time to redesign your website? We’re not saying you should go for a total rebranding, but it may be wise to refresh your page and get it on trend for the new year. You’ll attract fresh readers and catch old readers’ attention by breaking from the norm. Updating your site design is also a great way to boost business during the first quarter of the year, which typically sees a drop in sales.

If you’re ready to bring a fresh look to your page, consider adopting some of these top 2017 trends. Not only will they give your site a visual boost, they’ll set you ahead of the competition in terms of content and strategy.

Get On Location

Businesses looking to succeed in 2017 will need to emphasize location-based marketing, and you won’t be able to get away with tossing a few new details into your standard content. Rather, this is finally a trend that benefits small, brick and mortar businesses more than huge online corporations. With all profiles updated to show your real life location, your business should regularly register in searches for nearby customers and passersby.

Push New Plugins

WordPress features a constantly changing assortment of plugins that can add functions to your site, and with good reason: how we do business and engage socially online is constantly changing. That means that your current plugins may be out of date or doing a subpar job helping your manage customer relationships. The new year, then, is the perfect time to audit and adjust your plugin use.

This year, look for plugins that support a minimalist design, combining functionality and speedy load times. You want your plugins to accentuate your site function and appearance, not weigh your page down.

Brand Boldly

Branding is always a key part of marketing your business and attracting an audience, but that doesn’t mean your branding never has to change. Rather, you need to adjust it to keep up with the times and with any changes in your long-term strategy. Look at what might be termed your “brand promise,” the commitment you make to customers, and consider whether or not this is still what you’re offering. Your brand promise should form the foundation for a larger company narrative.

If you are going to update your branding in 2017, make sure to keep the brand consistent across all of your channels. It’s easy to get caught up in managing your website while forgetting to carry your new angles over to social media pages, partner sites, and other consumer contact points.

Upgrade Your Content

Content marketing is alive and well as of 2017, but you won’t be able to get away with low-quality, repetitive material much longer. No, search engines are learning to differentiate between quality content and vague, low-density content that simply slips in a few keywords without saying anything. But wait – they also don’t want to see the long form guides that were so popular in 2016. The new year is going to be all about short, dense content.

With dense content, you get the most meaning with the fewest words. This is microblogging that’s all about depth of information. Keep it short and sweet to attract search engine attention this year.

Make 2017 a great year for your business by upgrading your website to meet both customer and ranking system demands before they can brand you as behind the times. Plus, by starting now, you’ll be on the cutting edge and can set the terms your competition will have to meet. That will make for a very happy 2017.

About the Author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.


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