Today, Twitter has rolled out a new search function to all logged-in users, which they have been testing since April. In this new search, users will find easier ways to filter content results.
For reference, here is what the search function looked like originally.
Source: The Next Web
While the original layout had informative results, you only had two tabs for ‘Top’ tweets (tweets with stellar engagement) or ‘All’ tweets (tweets in chronological order) with all of your filters clustered over to the left side. This made finding relevant tweets more cumbersome to a busy social media marketer.
Here is the new Twitter search page:
After typing in your search you will still have the ‘Top’ tweets filter and the ‘All’ filter (which has been renamed to ‘Live’ for clarification), but you also gain tabs to search for tweets in a more organized manner:
Accounts: The new ‘People’ tab which gives results of Twitter accounts (often in order of popularity) that have your search term in the name of the account or the account’s bio.
Photos: Much like Google Images, Twitter displays ONLY the photos which have been included in tweets mentioning your search term.
Videos: Similar to photos, this filter will include a list of tweets discussing your search term that have also shared videos.
Advanced Search: Still available under the ‘More Options’ tab, the advanced search allows you to filter further by date range, language, and even sentiment!
If you are still looking for ‘News’ or how to limit searches to tweets near you, they are now grouped under the ‘More Options’ tab with ‘Advanced Search.’
What we love about Twitter’s search update is that it also applies to hashtag and trending hashtag searches:
Because in the world where there are many hashtag etiquette mishaps with companies misunderstanding a hashtag’s intent, this cleanliness in a detailed search will assist social media marketers in properly communicating with their communities (and not offend them).
This is also a welcomed update from Twitter since it gives users the opportunity to be more strategic in what conversations they join. When trying to discover new topics or hashtags about your industry or product, it often can be tedious to comb through the 350,000 tweets sent per minute.
For example, if you have a new Italian dish for your restaurant you plan to promote on Twitter, the new search will allow you to granularly examine who is discussing Italian cuisine, Italian restaurants, or new recipes to help better target your tweets to those accounts or hashtags. The original search would have taken many more clicks and much more scrolling!
This makeover is new and still has many parts to explore, so be sure to tinker around and share your favorite update with us in the comments.
Happy searching and connecting!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.