As social networks mature, the information presented to social users becomes more and more filtered. Facebook has limited organic reach for brands, and Twitter is soon to follow with their most recent algorithm update.
What is Banjo?
Originally the app was introduced at SXSW in 2012. In the last three years, it has evolved from mobile to the web bringing news to the people in a brand new packaged way:
Banjo instantly organizes the world’s social and digital signals by location, giving an unprecedented level of understanding of what’s happening anywhere in the world, in real time.
Founder, Damien Patton likes to give it the nickname, the “event-detection engine.” Whereas if an event or news story begins to gain a lot of traction on Facebook, Instagram, Twitter, etc. in a particular location, Banjo will pick up the chatter and allow you to sift through the various posts concerning that topic.
Image Source: Apple App Store
How does Banjo work?
The app will index breaking news and events by time, location, and context which allows you to browse by any of the three within its interface.
With powerful geo-location technology, Banjo presents what is going on RIGHT NOW around you or on the other side of the world.
Check out this video from The Today Show to get an interactive look at how to utilize this app to its full potential:
What are Banjo’s benefits?
With the only filters being time, location, or context (news, sports, trending,etc.), Banjo allows users to get a bigger picture of events and stories that are occurring around them.
For a long time we relied on news stations to let us know what was happening in the world. But, those stories tended to be biased, altered, or simply reported afterwards.
Then with the introduction of Twitter, we were able to get more news-as-it-happens (if you were lucky). Twitter is more of a sweet-spot of news collection. You have to be on Twitter at the right time, following the right hashtag, or following the right people to get the news you may or may not be interested in reading.
With Banjo you get a true unfiltered feed of news happening at that moment.
But wait, there’s more.
Image Source: The Next Web
Who should pay attention to Banjo?
Since the location-based app is unfiltered, it gives brands the opportunity to get their organic posts in front of a larger and more targeted audience.
For bigger brands, there is a chance to join in on partnerships like NBC, FOX and the BBC already have to produce live social content.
While for smaller brands, you can easily monitor breaking news and events in your own community to offer custom messaging or promotions to those who are already actively engaged!
Just look at the images collected during SpaceX’s Falcon 9 rocket launch on February 11th
Image Source: Inc.
Can you see your own brand leveraging Banjo to get in on the conversation?
Share your thoughts with us in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.
Cover Image Credit: Ban.jo