Master The Power of the #Hashtag

Power of the Hashtag Cover Image

Over the summer, I bestowed unto the Pagemodo blog audience the 5 Golden Rules of Hashtag Etiquette.

In these five rules, I discussed how hashtags have an important purpose within your social media posts; and while there are things to be weary of when using hashtags, people should not be timid about harnessing their power!

The folks over at the Huffington Post seem to agree since they shared an infographic titled The Power of the #hashtag on Visual.ly.

Within the graphic, they specify just how significant hashtags can be for small business owners: “The #hashtag represents an important social media strategy. A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty.”

To drive home this point they list a few best practices we think are essential to point out here:

1. “Using too many hashtags devalues the strength of the hashtag and makes each additional one more meaningless than the last. It could lose you followers and permanently cheapen your brand’s social media reputation.”

2. “Even though #hashtags were born online, they can generate giant amounts of buzz outside of the internet as well. Placing a #hashtag in a well trafficked public location or somewhere that will be seen on TV or in pictures can drive #hashtag use.”

3. “Choose a #hashtag that is both easy to remember and crystal-clear. Even though acronyms or multi-word phrases might be more specific and make it easier to weed out false positives, complicated #hashtags often don’t work as intended.”

Do you have a branded hashtag that follows all of these rules? Share with us in the comments!

And for more examples or best practices check out the infographic below.

 

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The Power of the #Hashtag

About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.

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