In 2010, a new holiday for the shopping season emerged between Black Friday and Cyber Monday. It was called Small Business Saturday. An answer to retail madness surrounding the big-box stores and even bigger online retailers, Small Business Saturday encourages people to “Shop Small” and do their holiday (or non-holiday!) shopping with local retailers and on small business websites owned by members of their community.

According to American Express, the founder of Small Business Saturday, it is “a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving.”

The Small Business Saturday website states that on last year’s holiday, over 100 million people came out and did their shopping at a small business, and they expect this year to be even bigger.

So how can small business owners get a piece of that pie? First, by creating as much awareness as you can in your community and with your customers by word of mouth and through your existing communication channels, like email marketing, Facebook landing pages, your Facebook timeline, Twitter, etc. Beyond that, American Express has provided recommendations and tools for small business owners:

Customize and print marketing materials here >

Get free Twitter advertising for qualified businesses >

Use recommended online tools for growing your business >
(Hint: Pagemodo is among the tools offered here!)

Need a little inspiration? Read success stories from small business owners like you. Good luck, and have a fantastic Small Business Saturday!

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