Despite the rumblings from bloggers that Facebook has peaked and other social media are overtaking its presence, Facebook remains the social entity that keeps on growing. It has evolved from its initial form into an interactive platform for personal and professional usage. As we’ve seen in 2016, Facebook has no plans of slowing down and only seeks to expand its reach to appeal to individuals and companies around the world. During the Facebook F8 Summit held in April, the company announced countless enhancements to the platform in order to maintain and reclaim precious advertising market share.
For small businesses, this offers more ways to engage current and prospective clients within the platform. Facebook now provides more than just paid advertising, but includes virtual assistant capabilities, live streaming, and interactive communications with reaction buttons. They’ve taken virtual engagement to the next level and have raised the bar in terms of how businesses can interact with their target audience.
If you’re part of a small business, it only makes sense to invest greater time and resources in Facebook this year. Zachary Jarvis, founder at Magnate, created this infographic that speaks to the power and depth of Facebook’s marketing capacity. Check it out and see how you can enhance your small business’s efforts this year.
How will your small business utilize Facebook to remain competitive in 2016? Share your thoughts in the comments sections below.
About the Author: Julie Chomiak is the Content Marketing Specialist for Webs and Pagemodo. When she’s not scouring the web for small business trends, Julie loves traveling, interior design, and animals of all kinds. Get more from Julie on the Webs Blog and the Pagemodo blog.