We’re going to begin this article under the assumption that you already have a LinkedIn company page, or you’re planning to create one, because you are clearly smart and savvy about small business marketing (you’re reading this blog, after all). If you do have a page, you’re in good company with over 3 million other businesses.
LinkedIn is important for the same reasons all of your other social media profiles are important – your content marketing strategy. With company updates, your home page, product descriptions, and jobs listings, LinkedIn provides limitless opportunities for businesses to create links back to their content and improve SEO. The social network also has a good reputation for reliability and quality, so it’s a good space for your brand to live in.
That said, what do you need to prepare in order to have an attractive, professional looking LinkedIn company page? Glad you asked:
Element: Standard Logo
Size: 100 x 60 px
Best Practice: This logo will go at the top of your page on top of a white band, with a thick white border around it. So if at all possible, display a logo or image that has some color and/or contrast to it. If your logo is your name, please don’t put it on a white background and leave it to float awkwardly at the top of your profile. Please.
Element: Cover Image
Size: 646 x 220 px
Best Practice: When LinkedIn redesigned company pages last year, this was one of the most dramatic changes. Including a large photo like this signaled LinkedIn’s understanding of its role as a place where businesses should showcase their brands, just like Facebook, Twitter, and Google+. Use this space to say something about yourself and your business at a glance. Do not fill it up with text that people have to read before they even get to your description…because they might not stick around long if you do.
Element: Square Logo
Size: 50 x 50 px
Best Practice: This little guy is just that – little. 50 pixels is not much too work with, so if there exists a version of your logo that still translates well at this size, use that one. If not, consider creating one. A nice minimalist version of your full logo would be a good way to go.
Element: Product Images
Size: 100 x 80 px
Best Practice: Something I see a lot (and it makes my eyes bleed each time) is people just recycling their Standard Logo in this space. There are 3 things wrong with this approach: Because the ratio is slightly off, there will be a border on 2 sides to make it fit. This looks sloppy, which could make people question your business’ quality. Second, it doesn’t show any diversity among your products. Let’s say you have a small business making personal care items. Your home page will talk about your business in general and the kinds of thing you offer. Then, this second page will list your products (or services) more specifically where people can read more. If you have the same poorly sized logo representing your soaps, lotions, and facial masks, people will not feel intrigued or curious to learn more. Also, it looks a little lazy, if we’re being totally honest.
So there you have it, all the images you should prepare for your soon-to-be successful LinkedIn company page. If you’re feeling especially proud of your creation, please share it in the comments below!