When you own a small business, you try to kill two birds with one stone whenever possible. After all, time is money, and small business owners are often short on both. So when something comes along that helps you toward multiple goals at once, it’s worth looking into. Today that thing is Facebook Wi-Fi.
What is Facebook Wi-Fi?
This service from Facebook allows small business owners to turn their existing internet hardware into a Wi-Fi hot spot that can then be offered as a convenience to their customers. Customers simply connect to your wireless network from their devices, launch a browser, and then automatically arrive at your customized Facebook Wi-Fi check in page. In exchange for checking in at your business, they are granted access to your wireless network.
(Click to view video on Facebook)
Why do I want it?
Outside of the general good will that free Wi-Fi creates for your brand, Facebook Wi-Fi has a number of additional benefits for your business:
1. Get more likes. When a customer checks in to access your network, they are encouraged (not required) to like your business Facebook page while they’re there. Not only are they more likely to do this because it’s right in front of them, they’re also in the mindset of appreciating a service from your business that they’re using for free at that moment. So chances are they’ll be willing to give you a like.
2. Get more exposure. Customers will be required to check in at your business in order to get access to your network, which then creates a story on their timeline saying that they are currently at your business. This update will be shown in the news feeds of many of their connections, who will not only be exposed to your business name, there’s also an implied endorsement from their friend who is currently patronizing your business.
3. Get better ranking. The more people check in and endorse your business in this way, the better your business’ Facebook page will rank in searches and in the Nearby tab on Facebook’s mobile app. Increased engagement tells Facebook’s ranking algorithm that your business is popular, and it reinforces that your business’ location details are correct.
How do I get it?
If you are interested in setting up Facebook Wi-Fi for your small business, this process is actually pretty simple – provided you have the right items in place. You’ll need:
– An internet connection at your business
– A router that supports Facebook Wi-Fi (Certain Meraki, Cisco, and Netgear models)
– A Facebook page for your business (that you admin) with a valid location
To get the specifics on getting started and making sure you have the compatible equipment, visit Facebook’s Wi-Fi for Business page.
What do you think? Will you be taking advantage of Facebook Wi-Fi this year?