Today we’re excited to announce the launch of Pagemodo’s newest social media marketing tool: Contests! Available now, this new option joins Pagemodo’s other custom Facebook tabs to add even more fuel to a small business owners’ social media fire.

As we’ve talked about before here on the blog, there are lots of benefits of running a Facebook Contest. They are a great way to gain real exposure for your page and business, increase your likes, encourage engagement, learn about your followers, and grow your email database.

But this isn’t too surprising – most people are aware that social media contests are effective when they are run successfully. Where lots of small business owners get stuck is the technical challenges and the possible expense. On the technical side, Facebook contests are tricky to create if you are not a tech-savvy person. Add to that the challenge of adhering to Facebook’s rules and guidelines, and it can be pretty intimidating. Pagemodo Contests aims to take the guesswork out by offering 4 new promotion tabs preset for the different contests types below. Each template also helps set up those tricky terms of service.

– Sweepstakes
– Photo Contests
– Caption Contests
– Essay Contests

The other area where Pagemodo helps make contests more accessible for small business owners is price. Unlike some services, Pagemodo does not require users to pay more based on the number of page likes their fan pages have or the duration of the contests. In fact, there is no separate charge for Contests for existing Pro and Agency package subscribers. If you already have one of these Pagemodo packages, you can start creating contests right now, and there’s no limit to the number you can run. Pagemodo Pro, the most popular choice for small businesses, amounts to $13.25 per month when paid annually.  Get started with Pagemodo or upgrade your account here.

So how does it work? Setting up a contest is very much like creating any other custom tab. You will:

1. Choose a theme
2. Modify and customize
3. Edit the content
4. Edit the entry form
5. Publish!

After that, you can track the entries as they come in, and choose a winner when your contest ends – or Pagemodo can choose one at random for you. See the steps in detail.

For more advice on running a successful social media contests, check out the articles below. Give Pagemodo Contests a try and let us know what you think!

The Benefits of Running Contests on Facebook
Social Media Contests: Choosing The Right Channel
Small Business Facebook Contests: 7 Common Mistakes to Avoid
Facebook Contest Rules and Guidelines: Explained
5 Ways to Market Your Contests or Sweepstakes
10 Steps To Running a Successful Facebook Contest
How To Measure the Success of Your Social Media Contest
Social Media Contest Sampler: Examples from Facebook, Twitter, Instagram and Pinterest

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.


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