As you know, I love to keep up with the latest and greatest updates from Instagram. Over the past year, I have written about it on the Webs blog, and the Pagemodo blog to discuss product releases and creative brand strategies.
Today is no different; except that I have two updates in one post!
The first: Instagram Hyperlapse.
This feature is similar to Instagram’s video feature. However, instead of limiting yourself to 15 seconds of video you have taken, Hyperlapse allows you to capture time lapse videos that you can speed up between 1x-12x. The tantalization of the technology revolves around not having to keep your phone or camera still while you film because it has built-in stabilization technology. The result is a high-quality video.
Check out the clip below for more insight into what to expect.
There have been few brands to experiment using this technology. Most likely, they haven’t seen the benefit in using the feature for their strategies yet. However, we urge you to test out if this feature can be beneficial for engagement for your own brand.
My advice? Stay true to your brand and keep the video entertaining.
Don’t worry, I didn’t forget that I promised you another Instagram update!
The most recent announcement from the photo platform is even more intriguing for brands…It’s analytics!
According to their blog, Instagram is promising a new suite of business tools starting with the addition of insights for brands. Any business on Instagram will be able to analyze their performance on the platform through a dashboard compiled from impressions, reach, and engagement data.
The interface seems to be intuitive enough, according to the photo below, but I often am more curious about the data breakdown seen when I export the information into something like an Excel document. Sometimes more detailed insights are distributed, or, on the other side of the spectrum, it can be difficult to read. So I am looking forward to when this tool is rolled out to Pagemodo so I can investigate!
Source: Instagram Blog
There are two other components to this suite of tools that relate to advertising.
The first is analytics for your advertising to show the performance of your paid campaigns. The insights include impressions, reach, and frequency for each individual ad to each target audience.
The second is what they call, “ad staging.” This tool is a bit more enticing. Apparently, there will be a staging platform for previewing, saving, and collaborating on ad creative for prospective campaigns. This way, advertisers and creative teams can have a common space to work on future Instagram marketing initiatives. There weren’t any photo previews of what this interface would look like in their announcement, but I can bet that this will be the tool most anticipated by brands as these features start to roll out.
As a final note, it is great to see Instagram caring about their entire user base. Not only have their updates thought about their personal users, but their brand users – both advertisers and ambassadors. It seems they took a hint from Twitter, who finally released their analytics for all brands a month after introducing new analytics for their advertisers. I know these social platforms understand most brands are itching for more insight into their audience’s behaviors, and don’t want to be forced into advertising just to get it; so it is much appreciated that Instagram listened to the demand thoughtfully.
What’s your reaction to these two updates from Instagram? Let us know in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Google+.