IF and Do apps

Have you ever wanted to put the Internet to work for you? That’s the promise that the productivity app company IFTTT makes with their new (and newly branded) apps Do and IF.

Let’s back up and make sure we’re all on the same page. IFTTT has offered an app by the same name (IFTTT – If This, Then That) for some time now. This app let users create if-this-then-that statements called “recipes” that automate a wide variety of tasks. These recipes are organized into “channels.” Here’s an example:

Recipe example

Today (February 19th) IFTTT announced on their blog that they are re-branding their app, which will now simply be called IF. This announcement coincided with the launch of IFTTT’s new line of Do apps – Do Button, Do Camera, and Do Note – whose purpose is to give “unprecedented control over the products and services you use every day.” Small business owners take note: there are TONS of pre-made recipes in these apps that can save you time and automate business and marketing functions you’re already doing manually.

Do Apps

These apps use the same rules as the IF app, so the interface will be familiar to established users. With all three, you can browse through channels to find recipes that appeal to you, or you can create your own. Here are some examples of things you could…Do:

Do Button:

Do Button 

Do Camera:

Do Camera 

Do Note:

Do Note

Both the IF and Do apps connect with not only hundreds of digital services, but also with physical things you use every day. A timely example of a real recipe in the IF app is “Wake to the colors of roses on Valentine’s Day!” which will turn your Philips Hue lights to a rosy setting at whatever time you (or your Valentine) wakes up. On the Do side of things, say you use the Garageio system for your garage doors – you can connect the Do Button app with your account to open and close your garage doors as needed with a tap.

Now, you might be asking yourself, ‘can’t I already do those things with the Hue and Garageio apps?” Well, yes. But now you can do them all in one place, with one interface, in interesting and automated ways.

Having just started using these apps myself, I can tell you that I’m discovering lots of ingenious recipes that I never would have thought possible. Granted, I do not currently use many of the services the apps connect with (Evernote, Garageio, Nest Thermostat), but there are still plenty of recipes that apply to me. The IF and Do apps are all free, so why not give them a try and see how much time they could save you?

Let us know what you think in the comments below!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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