No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business.
And like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit.
Do you know the difference between fonts and typography? How about margins and padding? Should you request a JPEG, GIF, or PNG file from your designer? If you aren’t sure, read on!
When it comes to your digital presence, Pagemodo’s Cover Photo Creator and Post Designer tools are all you need to look like a pro on social media. But for everything else, here’s your handy guide to talking the talk with graphic designers:
About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.