Did you know that each pin published on Pinterest can affect your business’ bottom line?
If you take a look at the statistics below you will see what 500,000 registered business accounts have earned from Pinterest for Business tools in web traffic, engagement, and sales.
– On average, each pin drives 2 page visits and 6 pageviews
– On average, each pin is worth an average of 78 cents in sales
– On average, 47% purchased online based on a Pinterest recommendation
– On average, 83% of users would rather follow a brand than celebrities
– On average, $58.95 average sales order value for visitors referred by Pinterest
In fact, when a user follows through on the purchase of a product seen on social, Pinterest will see $179.36 average order value; compared to $80.22 from Facebook and $68.78 from Twitter.
So how are you able to reach similar success on Pinterest?
Optimize your pins!
Best Categories: Food & Drink, DIY & Crafts, Home Décor, Women’s Fashion
Best Times to Pin: Saturday mornings and weekdays 2pm – 4pm EST and 8pm – 1am EST
Best Pin Colors: Lighter images are repinned 20x more than dark ones
Best Image Subjects: Images without faces get 23% more repins
Best Image Sizes: Images uploaded with dimensions of 736 x 1102 pixels
Business accounts also saw that pins with a price tag see an average of 1.5 likes while pins without price tags only see an average of 1.1 likes. So if you plan to pin, make it a rich pin because they link directly to your site and include real-time price updates that are valuable to users.
For more tricks see the graphic below and share some pinspiration from your own Pinterest for Business experience in the comments!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.