Holy Grail - Twitter Verification

As a savvy social media user, you’ve no doubt noticed the sought-after “Verified” symbol on some users’ Twitter accounts. And whether getting that little checkmark for your very own is a to-do item on your business marketing checklist or holy-grail-level personal goal, the answer has always been the same: you’ll just have to wait.

Or will you? According to a recent ‘leak’ by a source close to Twitter, there may be some good news for people who are desperately seeking verification.

Twitter’s line on the topic has always been ‘don’t call us, we’ll call you.’ No matter how many followers you have, or how rabidly they (or you) request verification of an account. From their own support topic:

“We do not accept requests for verification from the general public. If you fall under one of the above categories and your Twitter account meets our qualifications for verification, we may reach out to you in the future.”

Though frustrating, this message has always been clear. Which is why the ears of social news consumers everywhere perked up last Friday when entrepreneur Jason Calacanis indicated there might be some changes coming in his report on Twitter updates to CNBC’s “Halftime Report.

According to CNBC, Calacanis pointed to “Verified Twitter, where anyone would be able to verify their account for $1 a year or something like that.”

While that news is exciting, I am a little wary of the report. For one thing, CNBC followed it up by reporting that Calacanis also said “Of course, nobody knows that, but I know it because I have a lot of inside information on the company.”

Calacanis declined to name the source of his information, and Twitter has declined to comment to CNBC.

Also, a little Googling on the topic led me to Calacanis’ own website, where the same statements are made, but as conjecture about what Twitter SHOULD do about verified accounts. The post went live the same day as CNBC’s report. I am having trouble loading the full video of the interview, so I’m not saying that CNBC got it wrong, I’m just pointing out the confluence of events.

So, what’s all the fuss about, anyway? Well, aside from internal emotional validation, there are some tangible benefits to having a verified Twitter account. According to Twitter, they are:

  • Filters in the Notifications page allow verified account holders to display Notifications and Mentions in one of four ways: All (default), Filtered, Verified accounts you follow, People you follow.
  • Visitors to verified account profile pages can select between two timeline options: No replies or AllNo replies, which is the default setting, displays Tweets that are not direct @ replies to fans or followers. All displays every Tweet, including @ replies.
  • Verified account holders can choose to receive DMs from all followers by opting in from the Account settings tab.
  • Verified account holders have access to account analytics, including data and characteristics about Tweet engagement and followers.

That does sound nice, and one could definitely see how it could be beneficial for growing a social media presence, or managing one that has already begun to peak. Many businesses would likely be willing to pay for these advantages, and the privilege of having that little checkmark by their name. And, if you trust Jason Calacanis’ take, they may soon have the option.

What do you think about Twitter verification? Would you pay for it? How much? Let us know what you think in the comments!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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