Podcasting is a topic we rarely talk about on Pagemodo, but that isn’t because it is unpopular. In 2013, Apple reported over 1 billion subscriptions for podcasts via iTunes, and in December 2014, an Edison Research report stated about 39 million Americans have listened to a podcast in that month.
Personally, I am relatively new to the world of podcast-listening, but must admit that with intriguing shows like Serial for pleasure and The Art of Paid Traffic for business it is hard to ignore the hype.
Not to mention, simple mobile and Bluetooth technology allow people to listen to podcasts while walking their dog, hitting the gym, or embarking on their morning commute; making the idea of incorporating podcasts in your social media marketing very enticing to reach a wider audience.
So if you have been toying with the idea of sharing your expertise with your loyal audience, take a look at the advice Copyblogger has shared on starting your own podcast:
1. Define your goal and audience
– Who is your target audience, and what questions are they asking?
– How will your podcast provide answers?
2. Choose a name and format
– Choose a show format that differentiates you from your competition
– Pick a name that fits and is memorable
3. Get album art made
– Invest some funds to get high-quality art (remember you want to stand out from the competition!)
– Look at Apple’s podcast info page for best practices
4. Start with a raw recording
– Record in a quiet spot and use a pop filter
– Save the file as .aif
5. Prep for editing
– Have raw interview or monologue file at hand
– Get a licensed audio file for intro/outro music
7. Use these editing tips
– Split .mov interview files into separate tracks to remove cross-talk, then convert to .aif
– Run interview .aif files through Levelator to level volume and Auphonic to remove hum or buzz
8. Load files into editing software
– Assign each audio asset its own track—interviews, monologues, intro music, transitions
– Save your desired settings in a template for future podcasts
9. Finalize your file
– Export to .mp3 (only when finished editing!) with desired sound settings
– Add show information for proper tagging by editing “Get Info” in iTunes and using ID3 Editor
10. Create your show page
– Create a post that “sells” your show content
– Share any resources mentioned in your episode notes
And of course, don’t forget to promote. Share on social, in your email newsletters, and ask guests to do the same!
For more tips and tricks on taking your podcast to the next level, check out the infographic below:
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.