We are delighted to finally announce the launch of a project our engineers have been hard at work on for quite some time: Facebook ads from Pagemodo! This new feature is an exciting complement to the management and design tools in the Pagemodo social marketing suite, bringing together paid and organic tools for marketers in the same dashboard.

Why did we build Facebook Ads for Pagemodo?
We know from studies like the Social Media Examiner Industry Report that social media marketers see Facebook as their most important social marketing platform. We also know that the number one reason small business owners are using Facebook is new customer acquisition. However, in order for a business to gain new customers on Facebook, those potential leads have to be able to discover their content. Therein lies the problem we set out to solve with Pagemodo Ads.

As everyone well knows at this point, organic reach on Facebook has been in a bit of a free-fall since around February 2012, when a big update brought page reach down to about 16% (Ogilvy). Since then, continuous updates to Facebook’s News Feed ranking algorithm have brought organic reach down to around 2% for brands (Ogilvy). So, how are all the small business owners who report that Facebook is their most important social platform supposed to compete for customers in the News Feed today?Organic-Reach-Chart-Ogilvy

That’s where the new Facebook ads tool from Pagemodo comes in. Facebook advertising is an affordable, accessible way to increase brand awareness and grow your audience on Facebook. Paid promotions are far more likely to be seen by your desired audience than organically posted content. And because of audience targeting and budgeting options, the cost of Facebook ads is easy to control. So, why don’t more small business marketers use them?

How is Pagemodo’s Ads tool different?
Despite the fact that Facebook ads can be an effective and affordable method for increasing brand reach, many small business owners and marketers are still not using them regularly. One reason for this is the intimidation factor. Whether it’s design skills or advertising strategy know-how that you feel shaky about, Facebook advertising can seem daunting at first.

By combining the intuitive design tools and templates Pagemodo users already love with a simplified, easy-to-use targeting dashboard, we are able to take the intimidation out of creating Facebook ads.

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How does the Pagemodo Ads tool work?
Pagemodo Ads can be found in your Pagemodo user dashboard starting today. Simply click on the Ads icon in the left hand navigation and you can start creating ads right away. Click to create a new ad, and follow the step-by-step process:

  1. Customize your ad with familiar design tools—edit images, fonts, logos and more
  2. Edit your ad’s details, like the description, headline, and website it will link to
  3. Target your audience by gender, age, and location
  4. Set your budget, start date, and campaign length
  5. Publish your ad!

If you do not already have a Facebook advertising account for payment purposes, we’ll help you set one up. Once your ad is running, you’ll have access to easy-to-follow analytics that can help you optimize future ads!

Learn more about Facebook advertising from Pagemodo, or log in to your account today to get started with Facebook ads! We are incredibly excited to offer this new feature for our users, and we’d love to hear your feedback so we can continue to make the best tools to help you grow your business on social media.

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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