People in the business world – especially in tech fields – always talk about the importance of being a leader. Sometimes, however, it’s good to be a follower.
A Twitter follower, that is. Twitter is a fantastic and often underused resource for social media and business know-how. Many small business owners follow blogs, websites, and Facebook pages, but don’t think of Twitter as a place for reliable advice. Twitter has two major advantages for busy entrepreneurs though – speed and mobility. Rather than checking your email and all your favorite websites for the latest articles, wouldn’t it be faster to scroll through them all in one place? Twitter’s mobility also means you can multi-task by learning while waiting in line or riding public transit.
Sold on Twitter, but not sure who to follow? Lucky for you, the great folks over at Mashable put together a list of their top 10 accounts to follow for small business owners. We’ve listed them below, along with a few of our own favorites at the end:
Gene Marks — @genemarks
Even though you can find Gene Marks’ views on small business everywhere from The New York Times and Forbes to Inc. and the Huffington Post, it is his Twitter account that provides small business owners with some of his best information. His tweets not only link to his many weekly columns, but also to interesting and unique business-related news that can benefit business owners from businesses of all sizes.
Melinda Emerson — @SmallBizLady
Melinda Emerson’s Twitter handle @SmallBizLady tells you all you need to know about why small business owners should follow her. Emerson has become a go-to voice for small businesses not only as an author, but also as the host of the weekly Twitter Chat #SmallBizChat. Forbes also ranked Emerson as the Most Influential Woman for entrepreneurs.
Eric Knopf — @ericknopf
Eric Knopf’s experience as a serial entrepreneur is just one of the reasons why his Twitter account is a must-follow for small business owners and entrepreneurs. Knopf, the co-founder of WebConnex, shares a steady stream of business advice on his Twitter account that helps everyone from small business owners to workers embrace their inner entrepreneur.
Small Business Answers — @smallbizanswers
Chances are, if you have a question as a small business owner, @smallbizanswers has the answer. The Twitter account brings together a wealth of information that revolves mainly around giving advice to entrepreneurs. The account, which is linked to the Small Business Brief website, breaks advice into a number of categories, including entrepreneurship, small business marketing, money, operations and technology.
Brian Moran — @brianmoran
Brian Moran’s Twitter biography says he helps “entrepreneurs and marketers navigate the small and medium-sized business space,” but his followers get much more than that. Moran, who has extensive experience both as an entrepreneur and as someone who spent more than 20 years publishing advice for entrepreneurs, mixes his own personal views and experiences along with that of other experts to form a vital resource for entrepreneurs on Twitter.
Dharmesh Shah — @dharmesh
Dharmesh Shah started his first business at the age of 24 and hasn’t looked back since. Today, Shah operates as the co-founder and chief technology officer at HubSpot, his third entrepreneurial effort. For those reasons, Shah’s Twitter account is a very useful resource not only for entrepreneurs operating in the tech space, but for all those thinking about starting their own business.
Guy Kawasaki — @GuyKawasaki
Guy Kawasaki’s business success has been well-documented, beginning with his work at Apple and continuing to several other businesses he founded. As such, Kawasaki has been able to blend not only relevant business news, but all things interesting into his Twitter account. Those tweets have also gained Kawasaki nearly 1.3 million Twitter followers.
Gary Vaynerchuk — @garyvee
Although Gary Vaynerchuk is not even 40 years old, he has already been a part of multiple startup successes. Vaynerchuk was at the forefront of the ecommerce movement starting Winelibrary.com, an online retailer of wine, beer and spirits. Since then, Vaynerchuk has grown that and other businesses into successes while becoming an authority on wine. Vaynerchuk’s Twitter feed blends together his views on everything from the New York Jets to his thoughts on business with relevant info for businesses of all sizes.
Ramon Ray — @ramonray
Small businesses looking for the newest and best ways to leverage technology into their business more than likely know about SmallBizTechnology.com. The man behind that site is Ramon Ray, a top author and speaker on small business. Ray’s Twitter account is full of business advice aimed at helping small business owners continue to grow their business.
AMEX Open — @OPENForum
Small business owners looking to keep educated on the latest trends in small business should give the American Express OPEN Forum account a follow. The feed links to interesting information from the OPEN Forum website, which gives businesses a particularly relevant source of tips, advice and help.
Here at Pagemodo, we also suggest:
Social Media Today – @socialmedia2day
Hubspot – @hubspot
Social Media Examiner – @smexaminer
Pagemodo (duh) – @pagemodo