As Bill Gates famously said in 1996, “Content is King” and the sentiment still rings true today twenty years later. His quote continues to resonate because business is no longer about advertising strategy; it’s about how informative a business is to its audience. Content influences a business’s authority and reputation in the marketplace. It takes strategy, research, and time to compile valuable content for your audiences.
When you craft a great piece, such as a blog post, get the most mileage out of your original thoughts by repurposing it in multiple ways. It is a seamless way to break your information into bite-sized pieces that can cover a broad range of outlets. Since SEO is a real metric that determines how credible your business is in its industry, casting a wider net for your content increases rankings and perceived expertise.
Today, we’re breaking down how to get the most from your original content by repurposing it in four ways. Read on to see how to maximize your material and save you time and effort.
Share your content with other websites
Undoubtedly you have a network of other industry experts, who all have websites and blogs. Reach out to them and inquire about guest blogging or posting on their site. You can publish your content on their website, without changing a word, and reach a completely new audience. Expanding the number of places your content is featured aids in building brand authority and establishing your business as an industry expert.
Once other entities understand your niche market and get to know your tone of voice, they’ll start proactively contacting you about guest posting spots. Take advantage of as many of these opportunities as possible. It’s a high return on investment and requires only a few additional minutes to execute.
Write an e-newsletter
Compile your most popular posts from the previous month and include them in an e-newsletter to your subscribers. Write short, compelling summaries of each post with a direct link to the full article. This format offers your audience a robust and concise email that provides them immediate value. Additionally, just because they are subscribers, doesn’t guarantee that they’ve read your content. An e-newsletter puts your original work in front of their faces without being pushy because it is packaged in a different way.
Create attention-grabbing visuals
“more than 90 percent of the information absorbed by the brain is done so visually.”
Therefore, it only makes sense to give your audience visual bits of data to aid their retention and loyalty toward your business.
Your content is chock full of information that is helpful and easy to digest in small chunks. Take quotes, stats, or innovative statements or declarations and put them into a visual canvas. Strong infographics typically have twelve pieces of information along with engaging graphics or boldly emphasize the featured facts and figures. SlideShares are online slideshows housed within LinkedIn. They can run from eight slides to forty slides in length.
The world loves to ingest information in various ways, so reiterate your points by breaking up big pieces of content into smaller ones. These can be used across your own social media channels or shared with other reputable websites.
Host a webinar or podcast
You’ve amassed plenty of relevant and related content, so weave the appropriate content together and present it in a webinar or podcast. Both of these communication styles include audio engagement with the audience, which some people prefer. These forums allow you to add anecdotes to your content without rewriting it. Changing up the way your information is communicated gives it a fresh spin, and reiterates its evergreen name or on-going significance in the marketplace.
When you add these tactics to your content strategy, you’ll be amazed by how much further one piece of content goes, and be pleasantly surprised by how much time you’re saving by repurposing your fantastic content.
About the Author: Julie Chomiak is the Content Marketing Specialist for Webs and Pagemodo. When she’s not scouring the web for small business trends, Julie loves traveling, interior design, and animals of all kinds. Get more from Julie on the Webs Blog and the Pagemodo blog.