One of my favorite parts about the holidays is the spirit of giving and sharing. This is especially true when it comes to how brands decide to creatively share the holiday spirit on their social media platforms.
While we have told you the 10 social media marketing materials to prepare for your own social media presence, we thought we would share some of our favorite displays of holiday cheer we have seen in 2015 across eight platforms and eight brands.
Sears has used their Facebook page to promote their latest campaign, #BringTheSleigh. Not only did they utilize their cover photo to share the promotion, but they incorporated it in their profile photo WITH the hashtag. This is a great way to keep your audience in the know as soon as they reach your Page.
Similar to Sears, Macy’s is advertising their Believe campaign in a big way – through their Twitter header photo. Many people forget about their Twitter cover photo, but it is a great piece of social real estate to extend your brand’s message.
What’s important about Target’s cover image on their YouTube channel is that it has been updated across all of the social platforms where they have a presence. Target has also gone a step further in decking their YouTube wall by pinning their newest holiday commercial series to their dashboard as their featured video. This channel definitely will put any visitor into the holiday spirit.
Since Pinterest doesn’t have a cover photo you have to get a little bit more creative on this channel. Yes, you could update your profile image, but it is a bit small to give a great effect. Your effort is best spent in creating several boards that suggest gifts, talk about giving, or other topics related to the holiday season. Take a look at Nordstrom’s boards below. I love that they don’t just have gift guides, but they also have boards for holiday hosting and some of their “favorite things!”
Another way to spread holiday cheer on social when you can’t update a cover photo or profile picture is through contests! Friday is National Ugly Christmas Sweater Day, and GraphicStock decided to capitalize on this event through an Instagram contest. While this is a fun and creative idea, remember you can hold Twitter and Facebook contests as well to really boost engagement during this time of the year!
Yule love our ugly #Christmas sweaters we created using #stock graphics and printing help from @its3.am Learn how to do it yourself at blog.graphicstock.com Don’t forget you can enter to win a sweater by following us on IG and commenting on the sweater(s) you like! #uglychristmassweater #uglysweater#uglychristmassweaterparty#graphicdesign #graphics #holidays#holidaysweater #diy #diychristmas#hipsterfashion #tipsyelves #win#contest #doityourself
In our recent Snapchat guide we walked you through how to set up a Snapchat presence and reach a new and younger audience. GE took this idea one step further by using the Snapchat geofilter feature to their advantage. During the holidays, you can use the GE holiday filter to let people know where you are traveling to over the holidays when snapping in train stations and airports. “The goal is to raise awareness of GE’s involvement in the transportation and aviation industry (Business Insider).” Check out the cool boarding-pass-like filter below!
Blog and LinkedIn: Olive and Company
This may be a less known brand, but Olive and Company has done a great job in creating awesome holiday content for their brand. What’s even better than creating great blog content, their Content Strategist and Sr. Copywriter, Eliza Anne Green is also sharing their content through LinkedIn’s publishing tool with a link back to the original blog post. Combining these social platforms to support their holiday content is a great way to make LinkedIn just as festive as other channels.
We know this just skims the surface of brands doing a great job on social this holiday season, so we would love to see more examples!
Share with us YOUR favorites in the comments (even if they may be your own brand!).
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.