In 2011, we polled small business owners to find out how they use their Facebook pages. One of the most exciting things we discovered is that 47% of small businesses with Facebook pages see a significant amount of traffic go from their Facebook page to their website, which is great for business growth. Even better, 48% of those polled said a portion of the new visitors convert to paying customers!
Clearly small businesses are using their Facebook pages well. Their top strategies? Highlighting basic info about their business, sharing photos and videos, having conversations with customers, providing customer support, and holding contests and giveaways.
Check out the full survey results in this nifty infographic:
What about you: how do you use your business Facebook page? Let us know in the comments section.