If there is one thing that’s consistent at Facebook, it’s change. And while some of these innovations cause major headaches for marketers, some actually make life easier. Today’s change, thankfully, is in that second category.

You may have noticed (or seen on Facebook guru Mari Smith’s page) that Facebook’s Cover Photo guidelines have recently slimmed down dramatically. We would love to tell you why Facebook make this change, but they’ve been remarkably mute on the topic.

Perhaps the previous, arduous rules became too difficult to enforce? Maybe they had a change of heart and saw the benefits to marketers of relaxing the rules? Who knows, but what we do know is that this is a great opportunity to get ahead of the curve and create a stellar new cover photo before your competition gets wind of the new guidelines.

To recap; guidelines then:

– No price or purchase information, such as sales and special offers.
– No contact details like your website or address – this belongs in your “About” section.
– No references to Facebook features including Like and Share buttons
– No calls to action like “Get it now!” or “Tell your friends”

Guidelines now:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

 Ready to create an awesome new cover photo for your Facebook page? Head on over Pagemodo’s Cover Photo Designer and get started now.

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