There always seems to be a small wave of hysteria that ripples through our News Feeds each time Facebook makes any sort of change. The most recent of which focuses on something that we all hold dear: our privacy.
And despite our affinity for clicking “I agree to the Terms & Conditions” so haphazardly, we really do care about who sees our personal information.
This is how:
Some of you may have heard about the changes from a privacy notice being shared by individuals through their statuses, which included the quote: “I declare that my rights are attached to all my personal data, drawings, paintings, photos, texts etc…published on my profile. For commercial use of the foregoing my written consent is required at all times.”
Well, the truth is, publishing this as a status will never help keep your images safe in the first place. You really need to understand how to protect your images online and standard copyright laws to truly protect your assets.
As for your personal data, the Facebook privacy update is going to make it a lot clearer who can see anything that you are sharing, and what terms you are agreeing to when using third party apps on Facebook going forward.
Introducing: Privacy Basics
Announced in their corporate email, Privacy Basics is a new Facebook tool that will allow you to have more control over your privacy settings. It will give you a step-by-step tutorial to help understand what happens when you share a Facebook status, image, or video. It will tell you how you can designate who you share it with and manage statuses, photos, or videos that you may be tagged in by Friends.
(Image Source: Business Insider)
So instead of being a lengthy, fine-print, hard-to-read page of information, Facebook has turned their Policy Conditions into a type of “wizard” to make sure your privacy is on par with your level of comfort.
They have also taken this ability to control your privacy over to the world of ads. Previously, if you had opted out of ads on your desktop, it would not opt you out of those same ads on your mobile or tablet.
Voila! January 1st Facebook will fix this oversight and make sure if you don’t like what you see on one device, it won’t be shown to you on ANY device.
Seems like Facebook is being pretty helpful so far…let’s take a look at the bullet points we haven’t covered from their email regarding their policy “changes.”
Discover what’s going on around you: We’re updating our policies to explain how we get location information depending on the features you decide to use. Millions of people check into their favorite places and use optional features like Nearby Friends(currently only available in some regions). We’re working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.
No new information here. As linked in the email, Nearby Friends was announced back in April letting you know that it was an optional feature you can activate to discover which of your friends are close to you so you could meet up and make the social network more social.
Make purchases more convenient: In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient.
If you go back to July 2014, the news of the Buy Button was described on the Facebook for Business blog. It let advertisers know there was a new way to engage their audience and create revenue for their Facebook Pages.
Understand how we use the information we receive: For example, we use device information to optimize your mobile experience, like understanding battery and signal strength to help us make sure our apps work well for you. We ask for permission to use your phone’s location when we offer optional features like check-ins or adding your location to posts.
Sound familiar? That’s because in September, Facebook made it public that advertisers can now target audiences by Bandwidth. We talked about it on the Webs blog in the Social Media News Round-Up. Check it out for more details.
Get to know how the family of Facebook companies and apps work together: Over the past few years, Facebook has grown and we want to make sure you know about our family of companies, apps and services. We use the information we collect to improve your experience. For example, if you’re locked out of your Instagram account, you can use your Facebook information to recover your password. Nothing in our updates changes the commitments that Instagram, WhatsApp and other companies have made to protect your information and your privacy.
Key words from paragraph above? “Nothing in our updates changes…”
Your information and advertising: People sometimes ask how their information is shared with advertisers. Nothing is changing with these updates—we help advertisers reach people with relevant ads without telling them who you are. Learn more about ads and how you can control the ads you see.
Yes, we talked about the new control over ads, but don’t forget about the update they made to their ad publishing platform, Atlas. The update featured the removal of cookies for targeting consumers and focused on people-based marketing – which can all be explained here.
See I told you the privacy updates aren’t that scary…
So now you can rest easy and enjoy your holidays and leave any lingering questions that you may have in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Pagemodo’s Blog and Twitter.