You may recall a study that came out back in January 2014 from the digital agency iStrategy Labs that unleashed a torrent of articles claiming that Facebook was so over. The alarm was raised because the study showed that teen use of Facebook fell by over 25% in the last 3 years.

But there was also some good news that came out of that study – like the fact that over the same period, usage among the 55+ age group had grown by 80%. While a decline in any population is never good, it’s important for businesses to keep in mind that many in the 55+ crowd have something that most teens do not: disposable income.

The point is, it’s important when looking at any survey or statistic to consider what it means for your particular industry. If your products or services don’t market to teens, there’s no reason to get into a panic about whether or not they are on Facebook or any other marketing platform.

So while some people might see Facebook as a sinking ship because of statistics like the one from the iStrategy Labs study, small business owners don’t seem to be among them. How do we know? In a recent survey of over 2,200 small business owners in the U.S., we see that 88% of those with social profiles are using Facebook in their marketing.  According to the survey, conducted by Vistaprint, Facebook is followed in order by LinkedIn (39 percent), Twitter (31 percent), Google+ (22 percent), Pinterest (20 percent), and YouTube (17 percent).

Webs survey infographic

Pagemodo is a part of the Webs marketing platform, which is a subsidiary of Vistaprint N.V.

About the Author: Sarah Matista is the product marketing manager and resident blogger for Pagemodo. Loves social media, branding, whales. Get more from Sarah on Pagemodo’s Blog and Google+.

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